Experiment!: Website conversion rate optimization with A/B and multivariate testing - Softcover

McFarland, Colin

Softcover

ISBN 10: 0321834607 ISBN 13: 9780321834607

Publisher: New Riders, 2012

Synopsis

Experiment! Testing is a surefire way to dramatically improve your website's conversion rate and increase revenue. When you run experiments with changes to design or content, you'll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers' behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will ... Full description

About this title

Review:

From the back cover:

"Colin avoids pitching controlled experiments as a quick win. With his practical experience, he shares pros and cons, and the fact that when exposed to objective evaluations, very few ideas are as good as we initially hope."– Ron Kohavi, partner-level architect at Microsoft, previously director of data mining and personalisation at Amazon 

About the Author:

Colin McFarland is a UX designer and experimenter based in the U.K. His experiments using A/B and multivariate testing have delivered millions of dollars for some of the world’s biggest brands.

About this edition

• Publisher: New Riders
• Publication date: 2012
• ISBN 10: 0321834607
• ISBN 13: 9780321834607
• Binding: Paperback
• Number of pages: 168