Managing Enterprise Content: A Unified Content Strategy (Voices That Matter) - Softcover
Book 67 of 140: Voices That Matter
Synopsis
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.
Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy―a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.
This up-to-date new edition of Managing Enterprise Content helps you:
- Determine business requirements
- Build your vision
- Design content that adapts to any device
- Develop content models, metadata, and workflow
- Put content governance in place
- Adapt to new and changed roles
- Identify tools requirements
"synopsis" may belong to another edition of this title.
About the Author
Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices.
Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.
"About this title" may belong to another edition of this title.
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Managing Enterprise Content A Unified Content Strategy
Published by
Pearson Higher Education & Professional Group, 2012
ISBN 10: 032181536X
ISBN 13: 9780321815361
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