There may be “an app for that,” but every app starts as an idea. Ideas can come from anyone―designers or developers, marketing managers or CEOs―and this book is about bringing those ideas to life.
iOS is a remarkable platform, both from a technology standpoint and as a pure business opportunity. With over 10 billion apps downloaded through the iTunes App Store, and over 50 million new iOS devices expected to ship in 2011, no other platform puts big business and individual developers on a level playing field like iOS does. Needless to say, if you have an idea for an app, now is the time to make it happen.
Whether you’re a designer or a developer, this book will help you:
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Shawn Welch has designed and developed iOS applications since the launch of the first iPhone in 2007. Most recently, Shawn has taken on the role of iOS designer and developer for Kelby Media Group and the National Association of Photoshop Professionals, developing apps for their online training site, Kelbytraining.com, and annual conferences and events such as Photoshop World. A graduate of Kansas State University in Computer Engineering, Shawn has also worked as Senior Media Editor for Digital Strategy for Pearson Higher Education, Arts and Sciences, managing and producing digital technologies and mobile applications for Pearson’s college level A&S textbook division.
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