Clout: The Art and Science of Influential Web Content - Softcover
Book 47 of 140: Voices That Matter
Synopsis
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?
An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.
Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll:
- Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.
- Understand the business value of compelling web content.
- Learn 8 principles for influence from the art of rhetoric and the science of psychology.
- Find out what context is and why it's so important to influence.
- Jump start your planning for content over time with patterns and diagrams.
- Learn the basics of evaluation to determine whether your web content is making a difference.
"synopsis" may belong to another edition of this title.
About the Author
Colleen Jones is principal of Atlanta-based Content Strategy, a boutique strategy consultancy with clients such as The Centers for Disease Control (CDC), Cingular Wireless (now AT and T), Intercontinental Hotels, Home Depot and other large brands. Her popular website, leenjones.com is updated daily with rich content. She has a B.A. in English and an M.A. in Technical Communication from James Madison University. She's chairman of CHI Atlanta, and participated in the IA Summit's 2009 landmark Content Strategy Consortium.
From the Back Cover
"About this title" may belong to another edition of this title.
Search results for Clout: The Art and Science of Influential Web Content
Stock Image
Clout: The Art and Science of Influential Web Content (Voices That Matter)
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Seller Inventory # 0321733010-3-24024696
Stock Image
Clout: The Art and Science of Influential Web Content
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00096683788
Stock Image
Clout: The Art and Science of Influential Web Content
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00095772724
Seller Image
Clout: The Art and Science of Influential Web Content
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # ZWV.0321733010.VG
Stock Image
Clout : The Art and Science of Influential Web Content
Published by
Pearson Education, Limited, 2010
ISBN 10: 0321733010
ISBN 13: 9780321733016
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 6311490-6
Stock Image
Clout: The Art and Science of Influential Web Content
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Clout: The Art and Science of Influential Web Content This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780321733016
Buy Used
£ 3.14
£ 4.12 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Clout: The Art and Science of Influential Web Content
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0321733010I3N00
Seller Image
Clout: The Art and Science of Influential Web Content
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Seller Inventory # rev2724559350
Buy Used
£ 1.39
£ 6.28 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Clout: The Art and Science of Influential Web Content (Voices That Matter)
Seller: DFTP Holdings, DAYTON, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Used Texts May Have Used Book Stickers on the Cover. Used texts may NOT contain supplemental materials such as CD's, info-trac, access codes, etc. Satisfaction Guaranteed! Seller Inventory # 2023711
Seller Image
Clout: The Art and Science of Influential Web Content
Seller: MusicMagpie, Stockport, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1780596850. 6/4/2026 6:14:10 PM. Seller Inventory # U9780321733016
Buy Used
£ 3.58
£ 5.49 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available