Strategic Mobile Design: Creating Engaging Experiences - Softcover

Cartman, Joseph; Ting, Richard

 
9780321580078: Strategic Mobile Design: Creating Engaging Experiences
Softcover
ISBN 10: 0321580079 ISBN 13: 9780321580078
Publisher: New Riders, 2008

Synopsis

This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.

"synopsis" may belong to another edition of this title.

From the Back Cover

This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.

"About this title" may belong to another edition of this title.

Publisher
New Riders
Publication date
2008
Language
English
ISBN 10 
0321580079
ISBN 13 
9780321580078
Binding
Paperback
Edition number
1
Number of pages
224