Principles and Types of Speech Communication - Hardcover

McKerrow, Raymie E.; Gronbeck (Late), Bruce E.; Ehninger (Late), Douglas; Monroe (Late), Alan H.

Hardcover

ISBN 10: 0321044258 ISBN 13: 9780321044259

Publisher: Pearson, 1999

Synopsis

This highly esteemed introduction to public speaking offers comprehensive yet streamlined coverage of speech processes, preparation, channels and types. The new edition covers the theoretical as well as the practical aspects of public speaking. Hallmarks include a commitment to cultural sensitivity, with concrete advice for students on how they can speak effectively in a culturally diverse society, and a commitment to providing the most up-do-date research in the field. An accessible writing style that speaks to all students and excellent coverage of the use of computers and the Internet for speech research makes this revision the strongest ever.

About this title

From the Back Cover

Committed to addressing the most current trends in public speaking in an accessible and engaging manner, this highly-respected text has long been an invaluable resource for students. The new edition retains the strengths of previous editions―unparalleled coverage of research and extensive, integrated coverage of cultural and ethical issues―while featuring new material on the types of speeches students will most likely make in their future careers, and expanded coverage of technology in public speaking.

• The most up-to-date coverage of new technology, such as material on how to effectively and correctly use the Internet, teleconferencing, and other electronic resources (Chapter 6) and information on how to use software presentation-makers like PowerPoint in presenting speeches (Chapter 11).
• New emphasis is placed on the types of speeches students are most likely to present in their careers with the addition of a new chapter, "Speaking at Conferences and Meetings" (Chapter 17).
• In addition to the extensive coverage of cultural issues found throughout the text, the new Chapter 4, "Public Speaking and Cultural Life," explores how students can use cultural information about themselves and their audience in making specific speech-making choices.
• A new text-specific website at www.awlonline.com/gronbeck features web activities, annotated research links, and an online research and citation guide for students. Instructor resources include relevant links, suggested classroom activities, and Syllabus Builder, a tool that allows them to put their course on the web.

Edition details

• Publisher: Pearson
• Publication date: 1999
• Language: English
• ISBN 10: 0321044258
• ISBN 13: 9780321044259
• Binding: Hardcover
• Number of pages: 434