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Synopsis
For upper-level undergraduate/graduate-level courses in Marketing Research.
These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.
"synopsis" may belong to another edition of this title.
Synopsis
For upper-level undergraduate/graduate-level courses in Marketing Research. These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.
"About this title" may belong to another edition of this title.
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Marketing Research
Published by
Prentice Hall (edition ), 1997
ISBN 10: 0321014162
ISBN 13: 9780321014160
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Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0321014162-7-1
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Marketing Research
Published by
Pearson Education, Limited, 1997
ISBN 10: 0321014162
ISBN 13: 9780321014160
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 422207-6
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Marketing Research
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00096475786
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Marketing Research
Published by
Pearson Education, Limited, 1997
ISBN 10: 0321014162
ISBN 13: 9780321014160
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 422207-6
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Marketing Research
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0321014162.VG
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Marketing Research
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_472108006
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Marketing Research
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0321014162I3N00
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Marketing Research
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
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Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0321014162.VG
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Marketing Research
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780321014160. Seller Inventory # 8748313
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MARKETING RESEARCH
Seller: LIBRERIA LEA+, Santiago, RM, Chile
Seller rating 4 out of 5 stars
Dura. Condition: New. Dust Jacket Condition: Nuevo. No Aplica (illustrator). 0. The three parts of this text cover: Basic concepts, Data collection and Analytical methods. Discusses the need for and types of studies and the design of studies. Covers coding, basic analysis and advanced analysis. DLC: Marketing research. 1340 gr. Libro. Seller Inventory # 9780321014160LEA7522