Synopsis
For courses in Advertising Principles.
Advertising and Sales Promotion Strategy explores the full range of advertising principles and prepares prospective managers to understand the topic of promotion well enough to be able to design successful strategies. Interdisciplinary in focus, it integrates perspectives from marketing, economics, psychology, anthropology, and operations research. It captures the constantly changing nature of promotion, highlighting how firms develop new media, appeals, and methods to better compete with their rivals in a dynamic environment.
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Advertising and Sales Promotion Strategy
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Hardcover. Condition: Very Good. Advertising and Sales Promotion Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780321014115
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Advertising and Sales Promotion Strategy
Published by
Prentice Hall 12/08/1997, 1997
ISBN 10: 0321014111
ISBN 13: 9780321014115
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Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780321014115
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Advertising and Sales Promotion Strategy
Published by
Pearson Education, Limited, 1997
ISBN 10: 0321014111
ISBN 13: 9780321014115
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Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 1st. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP82659279
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Advertising and Sales Promotion Strategy
Published by
Pearson Education, Limited, 1997
ISBN 10: 0321014111
ISBN 13: 9780321014115
Used
Hardcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1st. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57883600-20
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Advertising and Sales Promotion Strategy
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Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0321014111.VG
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Advertising and Sales Promotion Strategy
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Advertising and Sales Promotion Strategy
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Advertising and Sales Promotion Strategy
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780321014115. Seller Inventory # 8960925
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Advertising and Sales Promotion Strategy
Seller: Hamelyn, Madrid, M, Spain
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Condition: Muy bueno. : Este libro de texto explora las estrategias de publicidad y promoción de ventas. Cubre la introducción a la publicidad y la promoción de ventas, la estrategia de comunicación, la estrategia de promoción de ventas y la planificación de la publicidad y la promoción de ventas. Dirigido a estudiantes y profesionales del marketing y la publicidad, ofrece una visión completa de los principios y prácticas clave en este campo. EAN: 9780321014115 Tipo: Libros Categoría: Negocios y Economía Título: Advertising and Sales Promotion Strategy Autor: Gerard J. Tellis Editorial: Addison-Wesley Publishing Co Idioma: en Páginas: 483 Formato: tapa dura. Seller Inventory # Happ-2026-07-20-4ff58c80
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Advertising and Sales Promotion Strategy
Published by
Addison-Wesley Publishing Co, Reading, MA, 1997
ISBN 10: 0321014111
ISBN 13: 9780321014115
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Hardcover
First Edition
Seller: M & M Books, ATHENS, GA, U.S.A.
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Hardcover. Condition: As New. 1st Edition. Seller Inventory # 143688