Items related to Analysis for Strategic Marketing

Analysis for Strategic Marketing - Softcover

Rao, Vithala R.; Steckel, Joel H.

 
9780321001986: Analysis for Strategic Marketing

Synopsis

Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.

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