Creating a Successful Marketing Strategy for Your Small New Business - Hardcover

Stasch, Stanley F.

 
9780313382468: Creating a Successful Marketing Strategy for Your Small New Business
Hardcover
ISBN 10: 0313382468 ISBN 13: 9780313382468
Publisher: Praeger Publishers Inc, 2010

Synopsis

This book is for everyone thinking of starting a small new business that will grow into a large and successful company.

Starting and growing a small business is not easy, especially in a difficult economy. Creating a Successful Marketing Strategy for Your Small New Business will help entrepreneurs load the odds in their favor with a four-part, step-by-step procedure for creating a marketing strategy that works―and avoiding the four major marketing strategy mistakes that can spell disaster.

Readers will come away understanding how to create a complete, synergistic marketing strategy with the characteristics and elements associated with successful startups, as well as an understanding of the sophisticated marketing strategy characteristics that lead to longevity in the marketplace. They will learn how to avoid errors that create lengthy delays in revenue generation or prematurely drain cash, and how to defend against large, well-established competitors. Numerous real-world examples are used throughout to assure maximum clarity. Note: This book is not aimed at mom-and-pop start-ups, but at serious entrepreneurs with high potential ideas who dream of creating sizable businesses.


• Numerous examples used to clarify the details of successful strategy creation

• Presents many guidelines to follow when creating your marketing strategy, as well as warnings of things you should avoid

• Carefully takes you through several successful marketing strategies in detail to help you make certain that your marketing strategy has a very good chance of being successful

"synopsis" may belong to another edition of this title.

About the Author

Stanley F. Stasch is professor of marketing at Loyola University, Chicago, IL.

"About this title" may belong to another edition of this title.

Publisher
Praeger Publishers Inc
Publication date
2010
Language
English
ISBN 10 
0313382468
ISBN 13 
9780313382468
Binding
Hardcover
Edition number
1
Number of pages
225