The Animation Business Handbook - Hardcover

Raugust, Karen

Hardcover

ISBN 10: 0312284284 ISBN 13: 9780312284282

Publisher: St Martin's Press, 2004

Synopsis

Today, animation is more prevalent than ever in television, films, videogames, and the Internet. Karen Raugust created a much needed, comprehensive look at the entire business. She shows in detail how a successful animation studio or entrepreneur operates, describes the process of developing an animation property from the concept stage through the finished product, and outlines business methods used to create and sell animated media. Topics covered include: Distribution, sales, and marketing methods; Financing, budgeting, costs, and revenue opportunities; The creation of ancillary entertainment and merchandise; Animation in international markets. The Animation Business Handbook is the essential reference for anyone in or considering entering the animation industry.

About this title

About the Author

Karen Raugust is a freelance licensing consultant and frequent contributor to Animation Magazine, in which she also publishes a monthly column. She has written for approximately thirty other magazines, including Publishers Weekly, Billboard, and Variety Jr. She has authored and contributed to a number of trade books on marketing, entertainment, and business. She lives in Minneapolis, MN.

Edition details

• Publisher: St Martin's Press
• Publication date: 2004
• Language: English
• ISBN 10: 0312284284
• ISBN 13: 9780312284282
• Binding: Hardcover
• Number of pages: 432