Effective Chemistry Communication in Informal Environments (Science Communication) - Softcover

National Academies Of Science; Engineering; And Medicine

Softcover

ISBN 10: 0309377528 ISBN 13: 9780309377522

Publisher: National Academies Press, 2016

Synopsis

Chemistry plays a critical role in daily life, impacting areas such as medicine and health, consumer products, energy production, the ecosystem, and many other areas. Communicating about chemistry in informal environments has the potential to raise public interest and understanding of chemistry around the world. However, the chemistry community lacks a cohesive, evidence-based guide for designing effective communication activities. This report is organized into two sections. Part A: The Evidence Base for Enhanced Communication summarizes evidence from communications, informal learning, and chemistry education on effective practices to communicate with and engage publics outside of the classroom; presents a framework for the design of chemistry communication activities; and identifies key areas for future research. Part B: Communicating Chemistry: A Framework for Sharing Science is a practical guide intended for any chemists to use in the design, implementation, and evaluation of their public communication efforts.

Edition details

• Publisher: National Academies Press
• Publication date: 2016
• Language: English
• ISBN 10: 0309377528
• ISBN 13: 9780309377522
• Binding: Paperback
• Number of pages: 120