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Synopsis
A marketing and sales pioneer uses the psychology of gender to provide a fresh prospective on field-proven business practices to help create, market, and sell products and services to the world's post powerful consumers: women.
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About the Author
BRIDGET BRENNAN is the CEO of Female Factor. She has pioneered marketing and sales strategies that appeal to women and has worked with major companies to put them into practice. Throughout her award-winning career, Brennan has worked for clients such as Whirlpool, Johnson & Johnson, Colgate-Palmolive, Pizza Hut, and United Airlines. She is a popular speaker who has lectured at Northwestern University’s Kellogg School of Management. She lives in Chicago.
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
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hardcover. Condition: Good. Seller Inventory # 0307450384-3-27047571
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Seller: Your Online Bookstore, Houston, TX, U.S.A.
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Hardcover. Condition: Good. Seller Inventory # 0307450384-3-25652117
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Why She Buys: The New Strategy
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00101974196
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy! Seller Inventory # GWV.0307450384.LN
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Published by
Crown Business (edition ), 2009
ISBN 10: 0307450384
ISBN 13: 9780307450388
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0307450384-7-18-29
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 2 out of 5 stars
Hardback. Condition: Good. If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate. This isn't always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It's stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sex of the buyer. It's stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan's Why She Buys shows decision makers how to bridge this divide and capture the business of the world's most powerful consumers just when they need it most. - No Matter Where You Live, Women Are a Foreign Country: You'll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differencesbetween men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. - The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. - The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven't. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share. From the Hardcover edition. Seller Inventory # CIN0307450384G
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Why She Buys: The New Strategy for Reaching the Worlds Most Power
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 4 out of 5 stars
Condition: Acceptable. Missing dust jacket; otherwise in excellent condition. Acceptable Condition. Five star seller - Buy with confidence! Seller Inventory # X0307450384X4
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0307450384I2N00
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Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
Published by
Crown Publishing Group, The, 2009
ISBN 10: 0307450384
ISBN 13: 9780307450388
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP76567918
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Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
Published by
Crown Publishing Group, The, 2009
ISBN 10: 0307450384
ISBN 13: 9780307450388
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP79135641