Drawing on cutting-edge neuroscience and social psychology research, an acclaimed author demonstrates how so much of our thinking is informed by false assumptions—making us dangerously mistrustful as a society and needlessly unhappy as individuals.
“Move over, truthiness: Todd Rose is here with science and stories to help us rethink our questionable assumptions and abandon our inaccurate beliefs.” ―Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife
The desire to fit in is one of the most powerful, least understood forces in society. Todd Rose believes that as human beings, we continually act against our own best interests because our brains misunderstand what others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for transplants; from racial segregation to the perceived “electability” of women in politics; from bottled water to “cancel culture,” we routinely copy others, lie about what we believe, cling to tribes, and silence people. The question is, Why do we keep believing the lies and hurting ourselves?
Todd Rose proves that the answer is hard-wired in our DNA: our brains are more socially dependent than we realize or dare to accept. Most of us would rather be fully in sync with the social norms of our respective groups than be true to who we are. Using originally researched data, Collective Illusions shows us where we get things wrong and, just as important, how we can be authentic in forming opinions while valuing truth. Rose offers a counterintuitive yet empowering explanation for how we can bridge our inference gap, make decisions with a newfound clarity, and achieve fulfillment.
National Bestseller
Wall Street Journal Bestseller
Named Amazon's 2022 Best Book of the Year in Business, Leadership, and Science
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Todd Rose is the cofounder of Populace, a think tank dedicated to building a world where all people have the chance to live fulfilling lives in a thriving society. Prior to Populace, Dr. Rose was a faculty member at the Harvard Graduate School of Education, where he founded the Laboratory for the Science of Individuality and directed the Mind, Brain, and Education program. He lives in Burlington, Massachusetts.
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Hardback. Condition: Good. **National Bestseller** Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals. The desire to fit in is one of the most powerful, least understood forces in a society. Todd Rose believes that as human beings we continually act against our own best interests out of our brains' misunderstanding of what we think others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for desperately needed organ transplants, from racial segregation to the perceived electability of women for political office, from bottled water to cancel culture, we routinely copy others, lie about what we believe, cling to tribes, and silence others. We are so profoundly social that when we are incongruent with the group that we do lasting damage to our self-worth, diminish our well-being and never realize our full potential. It's why we all too often chase the familiar trappings of money, fame, and success that leave us feeling empty even when we do achieve them. It's why we'll blindly espouse a viewpoint we don't necessarily believe in so that we blend in with the group. We trap ourselves in prisons of our own making that prevent us from living the happy, fulfilled lives we envision. The question is, Why do we keep believing the lies and hurting ourselves? Todd Rose reveals the answer is deeply hard-wired in our DNA, with brains that are more socially dependent than we realize or dare to accept. Most of us would rather be fully in sync with the social norms of our respective groups than true to who we are. Using originally researched data, Collective Illusions shows us where we get things wrong and just as important, how we can be authentic in forming our opinions while valuing truth. Rose offers a counterintuitive, empowering, and hopeful explanation for how we can bridge the inference gap, make decisions with a newfound clarity, and achieve fulfillment. Only then can we transform ourselves, and ultimately, society. Seller Inventory # 00106642777
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Very Good. **National Bestseller** Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals. The desire to fit in is one of the most powerful, least understood forces in a society. Todd Rose believes that as human beings we continually act against our own best interests out of our brains' misunderstanding of what we think others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for desperately needed organ transplants, from racial segregation to the perceived electability of women for political office, from bottled water to cancel culture, we routinely copy others, lie about what we believe, cling to tribes, and silence others. We are so profoundly social that when we are incongruent with the group that we do lasting damage to our self-worth, diminish our well-being and never realize our full potential. It's why we all too often chase the familiar trappings of money, fame, and success that leave us feeling empty even when we do achieve them. It's why we'll blindly espouse a viewpoint we don't necessarily believe in so that we blend in with the group. We trap ourselves in prisons of our own making that prevent us from living the happy, fulfilled lives we envision. The question is, Why do we keep believing the lies and hurting ourselves? Todd Rose reveals the answer is deeply hard-wired in our DNA, with brains that are more socially dependent than we realize or dare to accept. Most of us would rather be fully in sync with the social norms of our respective groups than true to who we are. Using originally researched data, Collective Illusions shows us where we get things wrong and just as important, how we can be authentic in forming our opinions while valuing truth. Rose offers a counterintuitive, empowering, and hopeful explanation for how we can bridge the inference gap, make decisions with a newfound clarity, and achieve fulfillment. Only then can we transform ourselves, and ultimately, society. Seller Inventory # CIN0306925680VG
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Hardback. Condition: Good. **National Bestseller** Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals. The desire to fit in is one of the most powerful, least understood forces in a society. Todd Rose believes that as human beings we continually act against our own best interests out of our brains' misunderstanding of what we think others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for desperately needed organ transplants, from racial segregation to the perceived electability of women for political office, from bottled water to cancel culture, we routinely copy others, lie about what we believe, cling to tribes, and silence others. We are so profoundly social that when we are incongruent with the group that we do lasting damage to our self-worth, diminish our well-being and never realize our full potential. It's why we all too often chase the familiar trappings of money, fame, and success that leave us feeling empty even when we do achieve them. It's why we'll blindly espouse a viewpoint we don't necessarily believe in so that we blend in with the group. We trap ourselves in prisons of our own making that prevent us from living the happy, fulfilled lives we envision. The question is, Why do we keep believing the lies and hurting ourselves? Todd Rose reveals the answer is deeply hard-wired in our DNA, with brains that are more socially dependent than we realize or dare to accept. Most of us would rather be fully in sync with the social norms of our respective groups than true to who we are. Using originally researched data, Collective Illusions shows us where we get things wrong and just as important, how we can be authentic in forming our opinions while valuing truth. Rose offers a counterintuitive, empowering, and hopeful explanation for how we can bridge the inference gap, make decisions with a newfound clarity, and achieve fulfillment. Only then can we transform ourselves, and ultimately, society. Seller Inventory # CIN0306925680G
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condition: Very Good. **National Bestseller** Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals. The desire to fit in is one of the most powerful, least understood forces in a society. Todd Rose believes that as human beings we continually act against our own best interests out of our brains' misunderstanding of what we think others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for desperately needed organ transplants, from racial segregation to the perceived electability of women for political office, from bottled water to cancel culture, we routinely copy others, lie about what we believe, cling to tribes, and silence others. We are so profoundly social that when we are incongruent with the group that we do lasting damage to our self-worth, diminish our well-being and never realize our full potential. It's why we all too often chase the familiar trappings of money, fame, and success that leave us feeling empty even when we do achieve them. It's why we'll blindly espouse a viewpoint we don't necessarily believe in so that we blend in with the group. We trap ourselves in prisons of our own making that prevent us from living the happy, fulfilled lives we envision. The question is, Why do we keep believing the lies and hurting ourselves? Todd Rose reveals the answer is deeply hard-wired in our DNA, with brains that are more socially dependent than we realize or dare to accept. Most of us would rather be fully in sync with the social norms of our respective groups than true to who we are. Using originally researched data, Collective Illusions shows us where we get things wrong and just as important, how we can be authentic in forming our opinions while valuing truth. Rose offers a counterintuitive, empowering, and hopeful explanation for how we can bridge the inference gap, make decisions with a newfound clarity, and achieve fulfillment. Only then can we transform ourselves, and ultimately, society. Seller Inventory # CIN0306925680VG