Scientist’s Guide to Poster Presentations - Hardcover

Gosling, Peter J.

Hardcover

ISBN 10: 0306460769 ISBN 13: 9780306460760

Publisher: Springer, 1999

Synopsis

Scientific information is increasingly being communicated at both national and international scientific conferences in the form of poster presentations. A recent international conference, for example, which involved nearly 500 delegates from over 50 different countries, included information presented in 331 posters. Recent experience has shown, however, that the presentational stan­ dard of such posters, even at the international level, varies immensely. Individuals presenting well-designed, eye-catching, and engaging post­ ers are at a distinct advantage in promoting their scientific information. In doing so, they also promote themselves as credible scientists, as well as promoting the reputation of their establishments and countries of origin. However, producing a poster of high quality requires considerable plan­ ning and the acquisition of specific presentational skills. This book provides detailed practical guidance on all aspects of pre­ senting scientific information in the form of posters. It is assumed that the presenter has access, either at home, at work, or through libraries, to a computer or word processor, a color printer, and photocopiers. The book is intended to help scientists to gain poster presentational skills in a man­ ner that enables adoption of an individualistic style of presenting infor­ mation in a credible fashion. The book has relevance internationally and is primarily targeted at research workers, including postgraduate students and all scientific professionals who are required to present visual commu­ nication of scientific information.

About this title

Synopsis

This book provides unique step-by-step guidance to producing a high quality, effective poster for display at a scientific meeting. It aims to give young or inexperienced scientists the extra confidence and encouragement to start contributing poster presentations to scientific meetings, and enthuse experienced poster presenters to continue to improve upon their presentations, and benefit more from the overall experience. Chapters 1-4 are concerned with the purpose of posters: the pros and cons of poster presentations and how to take advantage of the opportunities they present. Chapters 5-9 cover aspects of what to include: how best to present text and data, and the use of colour in the overall format and design of the poster.Chapters 10-11 deal with actual construction: how to produce posters in a variety of styles and formats, as well as general advice on paper characteristics, drawing aids, adhesives, and cutting equipment. Chapters 12-13 are a guide to transporting the poster to the meeting, and presenting it at the poster session, and should take some of the mystique out of creating the 'right' image to the people that matter.

Chapter 14 gives guidance on hosting poster sessions and avoiding the various pitfalls. Chapter 15 provides an opportunity to critically review some examples of posters presented at international scientific meetings. This book provides concise, practical guidance on all aspects of production and presentation of scientific posters. It alerts the poster presenter to the various pitfalls and how best to avoid them, and to the many opportunities that may be capitalised upon.

Edition details

• Publisher: Springer
• Publication date: 1999
• Language: English
• ISBN 10: 0306460769
• ISBN 13: 9780306460760
• Binding: Hardcover
• Number of pages: 154