Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging) - Hardcover
Synopsis
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
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Psychology Of The Consumer And Its Development: An Introduction (the Springer Series In Adult Development And Aging)
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Psychology Of The Consumer And Its Development: An Introduction (the Springer Series In Adult Development And Aging)
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Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)
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Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-K-003-03017
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Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780306460739. Seller Inventory # 8249685
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Psychology of the Consumer and Its Development
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Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)
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Psychology of the Consumer and Its Development
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Psychology of the Consumer and Its Development: An Introduction (The Springer Series in Adult Development and Aging)
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Psychology of the Consumer and Its Development
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