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Synopsis
Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
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Review
What?s all the fuss about ? tourism development in context The Good, the Bad and the Ugly ? Understanding tourism impacts Where to start ? fundamentals of the tourism organization What have we got? ? understanding tourism resources What do we want? ? selecting the tourist How do we get them? Part 1 ? preparing a development plan How do we get them? Part 2 ? Developing the marketing plan Keeping the tourist ? destination welcome and customer care Measuring success ? monitoring, research and evaluation Getting extra help ? making the most of professional consultants
Synopsis
Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
"About this title" may belong to another edition of this title.
- PublisherCengage Learning EMEA
- Publication date1999
- ISBN 10 0304704512
- ISBN 13 9780304704514
- BindingPaperback
- LanguageEnglish
- Number of pages240
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The Tourism Development Handbook : A Practical Approach to Planning and Marketing
Published by
Bloomsbury Publishing Plc, 1998
ISBN 10: 0304704512
ISBN 13: 9780304704514
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780304704514. Seller Inventory # 9217680
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780304704514. Seller Inventory # 9217687
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Stock Image
The Tourism Development Handbook : A Practical Approach to Planning and Marketing
Published by
Bloomsbury Publishing Plc, 1998
ISBN 10: 0304704512
ISBN 13: 9780304704514
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP10498897
Quantity: 1 available
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.7. Seller Inventory # G0304704512I4N00
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