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Written for both tourism professionals and students, this practical book describes the steps and actions necessary for places either just beginning to develop tourism, or those seeking to enhance their tourism trade. Beginning with a concise account of the changing nature of tourism and its impact, it goes on to show how to maximize revenue from tourism without destroying the destination experience or its environment. Topics include organization and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation.
"synopsis" may belong to another edition of this title.
Review:
What?s all the fuss about ? tourism development in context The Good, the Bad and the Ugly ? Understanding tourism impacts Where to start ? fundamentals of the tourism organization What have we got? ? understanding tourism resources What do we want? ? selecting the tourist How do we get them? Part 1 ? preparing a development plan How do we get them? Part 2 ? Developing the marketing plan Keeping the tourist ? destination welcome and customer care Measuring success ? monitoring, research and evaluation Getting extra help ? making the most of professional consultants
Synopsis:
Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
"About this title" may belong to another edition of this title.
- PublisherCengage Learning EMEA
- Publication date1999
- ISBN 10 0304704512
- ISBN 13 9780304704514
- BindingPaperback
- Number of pages240
- Rating
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The Tourism Development Handbook : A Practical Approach to Planning and Marketing
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Bloomsbury Publishing Plc
(1998)
ISBN 10: 0304704512
ISBN 13: 9780304704514
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Book Description Paperback. Condition: Very Good. The Tourism Development Handbook: A Practical Approach to Planning and Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780304704514
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780304704514
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The Tourism Development Handbook : A Practical Approach to Planning and Marketing
Published by
Bloomsbury Publishing Plc
(1998)
ISBN 10: 0304704512
ISBN 13: 9780304704514
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Softcover
Quantity: 1
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Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP10498897
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
Published by
Cengage Learning EMEA
(1999)
ISBN 10: 0304704512
ISBN 13: 9780304704514
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Paperback
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Book Description Paperback. Condition: Good. Bumped edges. Scratches to the cover. Marks to the edges of the pages. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Seller Inventory # mon0000590481
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
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Cassell & Company
(2000)
ISBN 10: 0304704512
ISBN 13: 9780304704514
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780304704514. Seller Inventory # 9217680
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The Tourism Development Handbook: A Practical Approach to Planning and Marketing
Published by
Cassell & Company
(2000)
ISBN 10: 0304704512
ISBN 13: 9780304704514
Used
Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780304704514. Seller Inventory # 9217687
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