Synopsis
The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, including several extended in-depth cases, with an appendix on how to manage a marketing project. Marketing theories and techniques are explained with an international perspective. The book seeks to prepare a solid foundation of learning for students of marketing. In addition, it provides a list of 100 useful website addresses.
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About the Author
Professor Tom Cannon is the Chief Executive of the Management Charter Initiative. He is the Mercers' School Memorial Professor of Marketing at Gresham College and a Professor at Kingston University, Middlesex University and the University of Bradford.
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Marketing : Principles and Practice
Published by
Bloomsbury Publishing Plc, 1998
ISBN 10: 0304702943
ISBN 13: 9780304702947
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Condition: Very Good. 5th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP65404981
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Basic Marketing: Principles and Practice
Published by
Cengage Learning EMEA, United Kingdom, London, 1998
ISBN 10: 0304702943
ISBN 13: 9780304702947
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, including several extended in-depth cases, with an appendix on how to manage a marketing project. Marketing theories and techniques are explained with an international perspective. The book seeks to prepare a solid foundation of learning for students of marketing. In addition, it provides a list of 100 useful website addresses. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001046524
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Basic Marketing: Principles and Practice
Published by
Cengage Learning EMEA 23/07/1998, 1998
ISBN 10: 0304702943
ISBN 13: 9780304702947
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Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780304702947
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Basic Marketing: Principles and Practice
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780304702947. Seller Inventory # 9860081
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Marketing: Principles and Practice
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Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-021-01853
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Basic Marketing: Principles and Practice
Published by
Cengage Learning EMEA 23/07/1998, 1998
ISBN 10: 0304702943
ISBN 13: 9780304702947
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780304702947
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