Items related to The Quest for Identity: Corporate Identity, Strategies,...
Synopsis
Corporate identity is a matter of urgent importance for all firms be they well established, changing on account of a merger or simply wishing to reinvent themselves. This book reports on the current European knowledge of the subject and illustrates the analysis with case studies of foremost companies. Describing the conditions for critical success, the authors consider corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and design. High-profile case studies include McDonalds, Ford and London Underground.
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- PublisherCengage Learning EMEA
- Publication date1996
- ISBN 10 0304334111
- ISBN 13 9780304334117
- BindingHardcover
- LanguageEnglish
- Number of pages224
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The Quest for Identity: Corporate Identity, Strategies, Methods and Examples
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780304334117. Seller Inventory # 9935988
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The Quest for Indentity: Corporate Identity Strategies, Methods and Examples
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Condition: Used - Very Good. 1996. Hardcover. Very Good. Seller Inventory # Z0230909
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The Quest for Indentity: Corporate Identity Strategies, Methods and Examples
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The Quest for Identity: Corporate Identity, Strategies, Methods and Examples
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The Quest for Indentity: Corporate Identity Strategies, Methods and Examples
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hardcover. Condition: Acceptable. Acceptable. book. Seller Inventory # D8S0-3-M-0304334111-4
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