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Marketing Management: Resource Based Approach for the Hospitality and Tourism Industries (Resource based series for hospitality & tourism) - Softcover
Synopsis
Each book in this series acts as a core thread aimed to assist both student and lecturer through the increasing complexity and range of subjects which make up hospitality and tourism courses. This text provides the basis for a complete marketing course or module for students of hospitality and tourism. The integrated guide is leads the reader through the course. Each chapter includes review questions, extension questions and practical exercises. It can be used with full time degree or diploma students, or those on postgraduate or short courses.
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About the Author
Richard Teare is Professor and Associate Head of the Department of Service Industries at Bournemouth University.
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Marketing Management
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Marketing Management
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Marketing Management: A Resource-Based Approach for the Hospitality and Tourism Industries (Resource Based Series for Hospitality and Tourism)
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-X-016-00664
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Marketing Management
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Marketing Management
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-103166