Sixty to Zero – An Intimate Inside Look at the People and Cars that Led to GM′s Collapse: An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry - Hardcover

Taylor, Alex

Hardcover

ISBN 10: 0300158688 ISBN 13: 9780300158687

Publisher: Yale University Press, 2010

Synopsis

The collapse of General Motors captured headlines in early 2009. This title reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and, a history of hesitance, inaction, and failure to learn from mistakes.

About this title

Review

"Sixty to Zero is a penetrating and compelling account of how the icon of 20th century American business went bust within a decade of the new century. We witness close-up how General Motors' leaders stalled decisions, resisted ideas, flubbed execution, and otherwise repeated startling acts of 'driver error.' For learning from one of the greatest unforced corporate failures of modern times, this is a vivid and definitive account."--Michael Useem, Professor of Management at the Wharton School, University of Pennsylvania, and author of The Leadership Moment and co-author of The India Way--Michael Useem

"Having covered the auto industry for Fortune magazine for years, Taylor knows his subject well. . . . Taylor's book is a concise, up-to-date telling of what happened [to GM] and why."--Larry Printz, Virginian-Pilot--Larry Printz "Virginian-Pilot "

"Sixty to Zero offers a thorough look, warts and all, at what has happened to the American auto industry during the past 20 years."--Henry Holtzman, Inland Empire Business Journal--Henry Holtzman "Inland Empire Business Journal "

"Sixty to Zero is a melodrama for the ages and one that continues to unfold today. A must-read for everyone in the auto industry and for anyone else interested in what happens at the intersection of corporate culture and human frailty."--John Krafcik, president and CEO, Hyundai Motor America and major contributor to The Machine That Changed the World--John Krafcik

"A cogent kick-the-tires account of a disaster that was 40 years in the making. A gifted writer, Taylor is also refreshingly candid about himself as well as GM. . . . His book is informative--and fun to read."--Glenn C. Altschuler, NPR's Books We Like--Glenn C. Altschuler "NPR's Books We Like "

"Taylor understands that the domestic car makers' troubles didn't begin a few years ago. To identify the seeds of their destruction, you have to go back decades and that's exactly what he has done. This is a smart, lively, and personal account of Detroit's crack-up."--Csaba Csere, Former editor-in-chief of Car and Driver

--Csaba Csere

"A terrific job -- well written and very informative. I don't know of another journalist besides Alex Taylor who could have done as well."--David E. Cole, Chairman, Center for Automotive Research

--David E. Cole

"Insights into the journalistic mindset, as well as keen observations about GM itself, are what make Sixty to Zero an enlightening and engaging read."--Paul Ingrassia, Wall Street Journal

-- (05/24/2010)

About the Author

Alex Taylor III is a Senior Editor at Fortune magazine. He is a member of the International Motor Press Association and is on the jury for the North America Car of the Year Awards. Mike Jackson is the chairman and chief executive officer of AutoNation. Previously, he served as President and Chief Executive Officer of Mercedes-Benz USA, LLC.

Edition details

• Publisher: Yale University Press
• Publication date: 2010
• ISBN 10: 0300158688
• ISBN 13: 9780300158687
• Binding: Hardcover
• Language: English
• Number of pages: 192