A fascinating look at how designers in the 1930s mixed avant-garde principles with middle-class taste and marketing savvy to generate a distinctly American streamlined aesthetic
During the years of the Great Depression in America, modernist designers developed products and lifestyle concepts intended for middle-class―not elite―consumers. In this remarkable book, Kristina Wilson coins the term “livable modernism” to describe this school of design.
Livable modernism combined International Style functional efficiency and sophistication with a respect for consumers’ desires for physical and psychological comfort. Wilson offers a new view of many popular designs for living rooms, dining rooms, and bedrooms of the 1930s and investigates the remarkable marketing savvy of the furniture and decorative arts companies of the day. As the first study of the advertising and retailing of modern design during the Depression years, Livable Modernism alsofeatures an extensive array of vintage advertisements from such popular magazines as House Beautiful and Ladies’ Home Journal.
Engagingly written and handsomely designed, Livable Modernism is an essential book for anyone interested in modern furniture and decorative arts. The author demonstrates that the work of these designers―including Russel Wright, Donald Deskey, and Gilbert Rohde―paved the way for Charles and Ray Eames and other post-World War II designers, and that the importance of their philosophies, innovations, and influence has until now been underappreciated.
"synopsis" may belong to another edition of this title.
Kristina Wilson is assistant professor of art history at Clark University. She formerly served as Marcia Brady Tucker Curatorial Fellow in American Decorative Arts at the Yale University Art Gallery.
"About this title" may belong to another edition of this title.
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Good. A fascinating look at how designers in the 1930s mixed avant-garde principles with middle-class taste and marketing savvy to generate a distinctly American streamlined aesthetic During the years of the Great Depression in America, modernist designers developed products and lifestyle concepts intended for middle-class?not elite?consumers. In this remarkable book, Kristina Wilson coins the term ?livable modernism? to describe this school of design. Livable modernism combined International Style functional efficiency and sophistication with a respect for consumers? desires for physical and psychological comfort. Wilson offers a new view of many popular designs for living rooms, dining rooms, and bedrooms of the 1930s and investigates the remarkable marketing savvy of the furniture and decorative arts companies of the day. As the first study of the advertising and retailing of modern design during the Depression years, Livable Modernism alsofeatures an extensive array of vintage advertisements from such popular magazines as House Beautiful and Ladies? Home Journal. Engagingly written and handsomely designed, Livable Modernism is an essential book for anyone interested in modern furniture and decorative arts. The author demonstrates that the work of these designers?including Russel Wright, Donald Deskey, and Gilbert Rohde?paved the way for Charles and Ray Eames and other post-World War II designers, and that the importance of their philosophies, innovations, and influence has until now been underappreciated.Published in association with the Yale University Art Gallery. Seller Inventory # 00107951205
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0300104758I5N00
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
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Seller: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condition: Good. A fascinating look at how designers in the 1930s mixed avant-garde principles with middle-class taste and marketing savvy to generate a distinctly American streamlined aesthetic During the years of the Great Depression in America, modernist designers developed products and lifestyle concepts intended for middle-class?not elite?consumers. In this remarkable book, Kristina Wilson coins the term ?livable modernism? to describe this school of design. Livable modernism combined International Style functional efficiency and sophistication with a respect for consumers? desires for physical and psychological comfort. Wilson offers a new view of many popular designs for living rooms, dining rooms, and bedrooms of the 1930s and investigates the remarkable marketing savvy of the furniture and decorative arts companies of the day. As the first study of the advertising and retailing of modern design during the Depression years, Livable Modernism alsofeatures an extensive array of vintage advertisements from such popular magazines as House Beautiful and Ladies? Home Journal. Engagingly written and handsomely designed, Livable Modernism is an essential book for anyone interested in modern furniture and decorative arts. The author demonstrates that the work of these designers?including Russel Wright, Donald Deskey, and Gilbert Rohde?paved the way for Charles and Ray Eames and other post-World War II designers, and that the importance of their philosophies, innovations, and influence has until now been underappreciated.Published in association with the Yale University Art Gallery. Seller Inventory # CIN0300104758G
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Seller: Books From California, Simi Valley, CA, U.S.A.
hardcover. Condition: Very Good. Dust Jacket Condition: Includes dust jacket. The dust jacket is worn over the back cover, and is lightly tanned over the spine. The copy shows minor external wear, but is in otherwise good condition. Seller Inventory # mon0003649131
Seller: Sell Books, Elland, YORKS, United Kingdom
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Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-E-032-01512
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Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-J-003-02378
Quantity: 1 available