Breweries of Wisconsin (Locally Brewed) - Softcover

Apps, Jerry

Softcover

ISBN 10: 0299133745 ISBN 13: 9780299133740

Publisher: University of Wisconsin Press, 1992

Synopsis

Wisconsin licence plates hail the state as ""America's Dairyland"". It would be equally appropriate if the plates read ""America's Beer Garden"", because Wisconsin and beer-brewing are virtually synonymous. The state has given the USA more of its most prominent national brands - Miller, Blatz, Schiltz and Pabst, to name but a few - than any other region. But within Wisconsin , beer-making has been a thriving industry as well, from cottage size to colossus, and it would be a brave person who would start a tavern argument in favour of, say, Garten Brau, knowing that loyal defenders of Point or Huber, Leinenkugels or Chippewa Pride, Rhinelander or Miller, were all around. Indeed there have probably been more beers born in Wisconsin than whiskies in Scotland. This book is their story. It is the story first of the European immigrants who brought master brewing skills to the frontier in the early 19th century and of the origin and growth of the modern industrial giants. Between 1840 and 1960, Wisconsin saw a rich history of growth (and decline), of technological innovation, of the emergence of the parallel industries from agriculture to advertising, of movements such as Prohibition and the Anti-Saloon league, of the struggle between the independents and the conglomerates and of colourful personalities in Wisconsin's history who enlivened the scene: Joseph Huber, Valentine Blatz, the Miller and Pabst families and all the others. All are brought vividly to life in these pages. Foremost, however, this is a Wisconsin story: tiny rural communities that became brewing metropolises, pioneers who built fortunes and traditions that are part of Wisconsin culture to this day, the evolution of the taverns, the brewery buildings themselves as period artifact and art form, and the consumers whose thirst for beer made the whole history possible. ""Breweries of Wisconsin"" also includes a list of every brewery and beer in the state's history and quiz items.

About this title

Review

"In a highly readable style Apps links together ethnic influence, agriculture, geography, natural resources, meteorology, changing technology, and transportation to explore some of the mystique, romance and folklore associated with beer from antiquity to the present day in Wisconsin."--The Brewers Bulletin "Apps adeptly combines diligent scholarship with fascinating anecdotes, vividly portraying brewmasters, beer barons, saloonkeepers, and corporate raiders. All this plus color reproductions of popular beer labels and a detailed recipe for home brew."--Wisconsin Magazine of History "In a highly readable style Apps links together ethnic influence, agriculture, geography, natural resources, meteorology, changing technology, and transportation to explore some of the mystique, romance and folklore associated with beer from antiquity to the present day in Wisconsin.""The Brewers Bulletin"" "Apps adeptly combines diligent scholarship with fascinating anecdotes, vividly portraying brewmasters, beer barons, saloonkeepers, and corporate raiders. All this plus color reproductions of popular beer labels and a detailed recipe for home brew.""Wisconsin Magazine of History"" "Apps adeptly combines diligent scholarship with fascinating anecdotes, vividly portraying brewmasters, beer barons, saloonkeepers, and corporate raiders. All this plus color reproductions of popular beer labels and a detailed recipe for home brew."--"Wisconsin Magazine of History" "In a highly readable style Apps links together ethnic influence, agriculture, geography, natural resources, meteorology, changing technology, and transportation to explore some of the mystique, romance and folklore associated with beer from antiquity to the present day in Wisconsin."--"The Brewers Bulletin" "Apps adeptly combines diligent scholarship with fascinating anecdotes, vividly portraying brewmasters, beer barons, saloonkeepers, and corporate raiders. All this plus color reproductions of popular beer labels and a detailed recipe for home brew."--"Wisconsin Magazine of History"

About the Author

Jerry Apps is professor of adult and continuing education at the university of Wisconsin-Madison and the author of more than twenty professional and popular books, among them Barns of Wisconsin and Mills of Wisconsin and the Midwest.

Edition details

• Publisher: University of Wisconsin Press
• Publication date: 1992
• Language: English
• ISBN 10: 0299133745
• ISBN 13: 9780299133740
• Binding: Paperback
• Number of pages: 288