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Better Advertising: A Practical Manual of the Principles of Advertising (Classic Reprint) - Softcover
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Excerpt from Better Advertising: A Practical Manual of the Principles of Advertising
The attempt has been made to show as simply as the subject permits that the successful writing of adver tising copy involves important scientific principles, and that it is not a task that can be performed without pre v1ous thought and analysis. At the same time, it is hoped that this has been done in a practical way, so that the principles discussed can be applied 'to any situa tion likely to arise in the average business Office.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Better Advertising: A Practical Manual of the Principles of Advertising
Print on DemandSeller: Forgotten Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Print on Demand. This book unveils the psychological principles that underpin successful advertising. The author, an experienced practitioner, draws on psychology and the teachings of salesmanship to delve into the intricacies of appealing to the minds of consumers. The book emphasizes the importance of analyzing the target audience, understanding their motivations, and crafting persuasive copy that resonates with their specific needs and desires. The author explores various types of advertising, from publicity and institutional campaigns to direct sales appeals, providing guidance on how to tailor the approach to suit each type. The book also delves into the use of illustrations, slogans, and trademarks, highlighting their role in building brand recognition and fostering consumer loyalty. Through practical examples and real-world case studies, the book illustrates how psychological principles can be applied in advertising to effectively engage readers, stimulate desire, and drive action. It underscores the importance of evoking emotions, tapping into instincts, and connecting with the deeper motivations that influence buying decisions. Overall, this book offers a comprehensive and insightful exploration of the psychological foundations of advertising, providing valuable knowledge and strategies for creating compelling and persuasive advertising campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9780282906481_0
Quantity: Over 20 available
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Better Advertising: A Practical Manual of the Principles of Advertising (Classic Reprint)
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9780282906481
Quantity: 15 available
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Better Advertising: A Practical Manual of the Principles of Advertising (Classic Reprint)
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9780282906481
Quantity: 15 available