Items related to Why We Shop: Emotional Rewards and Retail Strategies
Synopsis
Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years.
For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after urge to return among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers.
"synopsis" may belong to another edition of this title.
About the Author
JIM POOLER is Professor of Urban and Population Geography at the University of Saskatchewan in Saskatoon, Saskatchewan, Canada. An urban geographer and retail demographer, he views shopping as a multidisciplinary subject that incorporates elements from psychology, marketing, business, economics, geography, sociology, and anthropology.
"About this title" may belong to another edition of this title.
- PublisherPraeger Publishers Inc
- Publication date2003
- ISBN 10 027598172X
- ISBN 13 9780275981723
- BindingHardcover
- LanguageEnglish
- Number of pages216
Search results for Why We Shop: Emotional Rewards and Retail Strategies
Stock Image
Why We Shop: Emotional Rewards and Retail Strategies
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007895568
Quantity: 1 available
Stock Image
Why We Shop: Emotional Rewards and Retail Strategies
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780275981723. Seller Inventory # 8249689
Quantity: 1 available
Stock Image
Why We Shop: Emotional Rewards and Retail Strategies
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780275981723. Seller Inventory # 9460225
Quantity: 1 available
Stock Image
Why We Shop : Emotional Rewards and Retail Strategies
Published by
Bloomsbury Publishing USA, 2003
ISBN 10: 027598172X
ISBN 13: 9780275981723
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5278506-6
Quantity: 1 available
Stock Image
Why We Shop : Emotional Rewards and Retail Strategies
Published by
Bloomsbury Publishing USA, 2003
ISBN 10: 027598172X
ISBN 13: 9780275981723
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 371258-75
Quantity: 2 available
Stock Image
Why We Shop: Emotional Rewards and Retail Strategies
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Like New condition. Like New dust jacket. A near perfect copy that may have very minor cosmetic defects. Seller Inventory # A07L-00990
Quantity: 1 available
Stock Image
Why We Shop: Emotional Rewards and Retail Strategies
Seller: Bestsellersuk, Hereford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: New. No.1 BESTSELLERS - great prices, friendly customer service â" all orders are dispatched next working day. Seller Inventory # mon0000664532
Quantity: 1 available
Stock Image
Why We Shop: Emotional Rewards and Retail Strategies
Published by
Praeger Pub Text, Westport, Connecticut, U.S.A., 2003
ISBN 10: 027598172X
ISBN 13: 9780275981723
Used
Hardcover
Seller: Sessions Book Sales, Birmingham, AL, U.S.A.
Seller rating 4 out of 5 stars
Hard Cover. Condition: Very Good. Dust Jacket Condition: Very Good. Seller Inventory # 55315
Quantity: 1 available
Stock Image
Why We Shop: Emotional Rewards and Retail Strategies
Seller: suffolkbooks, Center moriches, NY, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Very Good. Fast Shipping - Safe and Secure 7 days a week! Seller Inventory # mon0000001449
Quantity: 4 available
Seller Image
Why We Shop : Emotional Rewards and Retail Strategies
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 1783252-n
Quantity: Over 20 available