Political Campaign Communication: Principles and Practices, 4th Edition (Praeger Series in Political Communication) - Hardcover

Trent, Judith S.; Friedenberg, Robert V.

9780275964047: Political Campaign Communication: Principles and Practices, 4th Edition (Praeger Series in Political Communication)

Hardcover

ISBN 10: 0275964043 ISBN 13: 9780275964047

Publisher: Praeger Publishers Inc, 2000

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This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.

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Synopsis

An examination of the principles and practices of communication as applied in political campaigns. It analyzes and discusses topics such as communicative styles and strategies, categories of advertising, advertising campaigns, mass media consumption and research, and public speaking.

About the Author

JUDITH S. TRENT is Professor of Communication and Associate Vice President for Research and Advanced Studies at the University of Cincinnati.ROBERT V. FRIEDENBERG is Professor of Communication at Miami University (Ohio).

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