The 1996 Presidential Campaign The essays in this volume examine the key elements in the political campaign communication of the 1996 presidential election. Each focuses on a specific area, from the discussion and framing of issues to the role and impact of network and local news and the effect of political cartoons.
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"All of the essays are accessible to readers in both political science and communications studies. This volume is recommended for advanced undergraduate students and above." - Choice
ROBERT E. DENTON, JR., holds the W. Thomas Rice Chair of Leadership Studies and serves as Director of the Virginia Tech Corps of Cadets Center for Leader Development at Virginia Polytechnic Institute and State University. In addition to numerous articles, he is author or editor of major studies of political communication, including The Clinton Presidency (1996) and, with Gary Woodward, the forthcoming Political Communication in America, third edition, both from Praeger.
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Paperback. Condition: new. Paperback. Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of significant symbols through human communication. As voters and others involved with the campaigns attempt to make sense of the political environment, political bits of communication inform voting choices, world views, and legislative desires.The essays in this book examine the key elements in that process throughout the 1996 presidential campaign. Each focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases from nomination conventions through the debates, political advertising, the discussion and framing of issues, images of the candidates and their wives, the role and impact of network and local news, political cartoons, and the digital/on-line arena. This text will appeal to students and scholars alike as well as to concerned citizens involved with presidential politics and political campaigns. A thorough examination of the 1996 presidential campaign as a communication event. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780275961527
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