Synopsis
Government agencies have tended to attempt to project favorable public images of themselves as a method of building the public support they need to survive, all the more so in times of increasingly sophisticated communications and decreasingly available financial resources. This study analyzes NASA's efforts to build political support through its public image. Throughout its tumultuous history, the space agency has carefully tailored its use of basic images: nationalism (during the Mercury era), romanticism (during the Apollo era), and pragmatism (during the Shuttle era)--to fit its prevailing political circumstances. This in-depth study will be of keen interest to scholars in political science and political communication.
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About the Author
MARK E. BYRNES is Assistant Professor of Political Science at Middle Tennessee State University. He holds degrees from Middle Tennessee, the London School of Economics, and Vanderbilt University.
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Politics and Space; Image Making by NASA
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Praeger, Westport, CT, 1994
ISBN 10: 0275949508
ISBN 13: 9780275949501
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Hardcover. Condition: Very good. First Printing [Stated]. xi, [1], 212 pages. Tables and Figures. Bibliography. Index. Publisher's press release laid in. The author was on the faculty of Middle Tennessee State University when he wrote this seminal work. He holds degrees from that University and from the London School of Economics and Vanderbilt University. One of the more intriguing parts of this work is the chapter on the Apollo Program. Government agencies have tended to attempt to project favorable public images of themselves as a method of building the public support they need to survive, all the more so in times of increasingly sophisticated communications and decreasingly available financial resources. This study analyzes NASA's efforts to build political support through its public image. Throughout its tumultuous history, the space agency has carefully tailored its use of basic images: nationalism (during the Mercury era), romanticism (during the Apollo era), and pragmatism (during the Shuttle era)--to fit its prevailing political circumstances. This in-depth study will be of keen interest to scholars in political science and political communication. Seller Inventory # 73718
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