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Synopsis
Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.
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About the Author
E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis.
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- PublisherPraeger Publishers Inc
- Publication date1988
- ISBN 10 0275926826
- ISBN 13 9780275926823
- BindingPaperback
- LanguageEnglish
- Number of pages334
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Public Relations Programming and Production
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New York, Westport, Connecticut, London, Praeger, 1988
ISBN 10: 0275926826
ISBN 13: 9780275926823
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23,5 x 15,5 cm
First Edition
Seller: avelibro OHG, Dinkelscherben, Germany
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23,5 x 15,5 cm. Condition: Gut. 1. Auflage. XV, 319 Seiten Softcover. Original Broschur. Kapitale, Ecken und Kanten etwas berieben bzw. bestoßen. Vortitelseite von oben wenig aus der Bindung gelöst. Innen sehr sauberer, guter Zustand. - Paperback with easily rubbed and bumped corners. Inside in mint condition. Margins easily dusty. B11-03-08I|A5 Sprache: Englisch Gewicht in Gramm: 530. Seller Inventory # 53641
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Public Relations Programming and Production
Seller: Marissa's Books & Gifts, LLC, Salt Lake City, UT, U.S.A.
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Condition: New. This book is softcover. The item is Brand New! Fast Shipping - Safe and Secure - Ships from Utah! Book may have minor shelf wear and/or sticker residue. Seller Inventory # 2RU7DC0007I7
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