Marketing Public Transit: A Strategic Approach (Praeger Special Studies Series in Comparative Education) - Hardcover

Bateson, J.; Day, George; Lewin, Gordon

Hardcover

ISBN 10: 0275924998 ISBN 13: 9780275924997

Publisher: Praeger, 1987

Synopsis

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

About this title

Review

..."Marketing Public Transit should be on the 'best-seller' list of all public transit managers, both marketing specialists and those who are not. It is also a text that should be read by board memebers and funders of public transit. The customer has been king (or queen) for several decades in other industries. We should proceed with the coronation in public transit now. The authors conclude with the thought that 'creating and strengthening the marketing function in transit agencies is never easy, especially in heavily unionized environments. However, approaches used in other service industries demonstrate that a customer orientation can, in fact, become an organizational reality.'"-Canadian Public Administration

"The objective of this study is to develop a practical orientation to understanding both the management practice and research techniques of urban transportation marketing."-Sage Urban Studies Abstracts

"This book provides a practical orientation to understanding both the management practice and research techniques of urban transportation marketing. . . . The book has interest for students of mass transit as well as operators of mass transit systems."-Defense Transportation Journal

?The objective of this study is to develop a practical orientation to understanding both the management practice and research techniques of urban transportation marketing.?-Sage Urban Studies Abstracts

?This book provides a practical orientation to understanding both the management practice and research techniques of urban transportation marketing. . . . The book has interest for students of mass transit as well as operators of mass transit systems.?-Defense Transportation Journal

?...Marketing Public Transit should be on the 'best-seller' list of all public transit managers, both marketing specialists and those who are not. It is also a text that should be read by board memebers and funders of public transit. The customer has been king (or queen) for several decades in other industries. We should proceed with the coronation in public transit now. The authors conclude with the thought that 'creating and strengthening the marketing function in transit agencies is never easy, especially in heavily unionized environments. However, approaches used in other service industries demonstrate that a customer orientation can, in fact, become an organizational reality.'?-Canadian Public Administration

.,."Marketing Public Transit should be on the 'best-seller' list of all public transit managers, both marketing specialists and those who are not. It is also a text that should be read by board memebers and funders of public transit. The customer has been king (or queen) for several decades in other industries. We should proceed with the coronation in public transit now. The authors conclude with the thought that 'creating and strengthening the marketing function in transit agencies is never easy, especially in heavily unionized environments. However, approaches used in other service industries demonstrate that a customer orientation can, in fact, become an organizational reality.'"-Canadian Public Administration

About the Author

CHRISTOPHER H. LOVELOCK is an Associate Professor at the Harvard Business School. GORDON LEWIN is Principal in the firm of Gordon Lewin and Associates, a consulting firm specializing in marketing and planning for the transportation community. GEORGE S. DAY is Professor of Marketing at the University of Toronto. eson /f John /i E.G.

About this edition

• Publisher: Praeger
• Publication date: 1987
• ISBN 10: 0275924998
• ISBN 13: 9780275924997
• Binding: Hardcover
• Number of pages: 242