Advertising Strategy: A Communication Theory Approach - Hardcover

Percy, Larry; Rossiter, John

 
9780275916923: Advertising Strategy: A Communication Theory Approach

About the Author

rcy /f Larry siter /f John /i R.

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9780030559068: Advertising Strategy: A Communication Theory Approach (Praeger special studies)

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ISBN 10:  0030559065 ISBN 13:  9780030559068
Publisher: Praeger Publishers, 1980
Hardcover