Financial Times Guide to Business Development, The: How to Win Profitable Customers and Clients (The FT Guides) - Softcover

Cooper, Ian

Softcover

ISBN 10: 0273759531 ISBN 13: 9780273759539

Publisher: Financial Times/ Prentice Hall, 2012

Synopsis

With over 650 tips, tactics, techniques and thought provoking business questions, The Financial Times Guide to New Business Development is the authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want and influencing them to recommend others to buy from you as well.

• What do we have to do to be more successful?
•  
• How do we attract new customers and clients?
•  
• How do we work more effectively with the customers or clients we already have?
•  
• How do we generate more profit?

 

By the time you have read and digested the 650+ tips, tools, techniques and strategic questions in this book you will have the answers to all of these questions. You will also know what to do to get bigger and better results.

 

“I am 100% confident that you will find the book engaging, provocative and informative and that, if you follow the steps, you will automatically experience massive improvements in your business development results.” – Ian Cooper

 

Shortlisted for the Innovation and Entrepreneurship category in the 2012 Chartered Management Institute's Management Book of the Year Awards.

About this title

About the Author

Ian Cooper is one of Europe’s most experienced business development consultants, presenters and skills trainers. He is also one of the world’s leading advisors specialising in business development within the professional services sector. He has advised and helped over 800 organisations of all sizes over 27 years to attract and win huge amounts of business. Ian is also a successful entrepreneur in his own right having started, developed and run several business ventures. An experienced author, Ian has written and contributed to over 10 books, on a range of topics.

 

http://www.iancooperfinancialtimesguidetobusinessdevelopmentbook.com/

From the Back Cover

“The Financial Times Guide to Business Development is inspirational. It is easy to read, hard to put down and there are absolute gems on every page. Read it and get fired up.”

Jonathan Straight, Chief Executive of Straight plc, Ernst and Young Entrepreneur of the Year 2006

 

“Ian’s insights into how business is getting it wrong, act as a powerful catalyst to help businesses of all sizes improve and develop in a tough climate.”

Len Tingle, BBC Political Editor, Yorkshire, veteran BBC broadcaster and writer on business issues.

 

“… an interesting and insightful book that breaks down ‘what good businesses do’, in a format that is easy to understand.  A really good read.” 

Gary Brook, Head of Corporate Communication, Leeds Building Society

 

“This is a game changer for any business wishing to grow and develop.”

Viv Williams, CEO, 360 Legal Group

 

“If you have a business that needs a boost, then it shows how anyone can become a ninja at business development.” 

Heather Townsend, author of The Financial Times Guide To Business Networking

 

 

What do we have to do to be more successful?

 

How do we attract new customers and clients?

 

How do we work more effectively with the customers or clients we already have?

 

How do we generate more profit?

 

By the time you have read and digested the 650+ tips, tools, techniques and strategic questions in this book you will have the answers to all of these questions. You will also know what to do to get bigger and better results.

 

“I am 100% confident that you will find the book engaging, provocative and informative and that, if you follow the steps, you will automatically experience massive improvements in your business development results.” – Ian Cooper

 

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2012
• Language: English
• ISBN 10: 0273759531
• ISBN 13: 9780273759539
• Binding: Paperback
• Edition number: 1
• Number of pages: 192