Exploring Public Relations - Softcover

Tench, Ralph; Yeomans, Liz

Softcover

ISBN 10: 0273757776 ISBN 13: 9780273757771

Publisher: Pearson, 2013

Synopsis

Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject.

About this title

Review:

“I have worked with Exploring Public Relations since it was first published. It provides a complete in-depth and up-to-date overview of the professional domain of communication practitioners. An easy read, with thought-provoking case studies and ample opportunity for reflection and further study, in - and outside the classroom,

this book is a real find, for students and lecturers alike. Thank you, Ralph Tench and Liz Yeomans.”

Iekje Smit, Programme Director: Master’s in International Communication, Hanze University of Applied Sciences, Groningen, Netherlands

 

 

“The authors draw on a wealth of research and industry experience to provide a practically focused, theoretically based text that’s very accessible for undergraduate and master’s students. Students like the book's readability; I like it for its style and comprehensiveness.”

Christine Daymon PhD, Associate Professor in Communication Management, Murdoch University, Australia

 

 

“This third edition of Exploring Public Relations includes new material and chapters that reinforce its international appeal. It also includes contributions from international academics and specialists that make an already fine textbook easier to adopt outside the UK. It is refreshingly open minded, not shying away from controversies in or outside the field. As such, it has established itself as the preferred public relations and communications textbook if none exist in your own language.”

Øyvind Ihlen, Professor, dr. art, University of Oslo, Norway

 

 

“As a practitioner I have found this book, in its accessible format and with its plain language, a frequent source of inspiration and challenge. The smart use of case studies and clear explanations of core communications theory will often help unlock day-to-day working problems. It's an essential addition to the office bookshelf.”

Liam Fitzpatrick, Chief Executive, Agenda Strategies

From the Back Cover:

Exploring Public Relations is the definitive academic text on public relations. Now into its third edition, it continues to offer a critical analysis of the field with a sophisticated blend of theory and real-life application, including many case studies, exercises and discussion questions. Beloved by practitioners and students alike, this is the ideal accompaniment to any PR course.

 

 

“I have worked with Exploring Public Relations since it was first published. It provides a complete in-depth and up-to-date overview of the professional domain of communication practitioners. An easy read, with thought-provoking case studies and ample opportunity for reflection and further study, in- and outside the classroom, this book is a real find, for students and lecturers alike. Thank you, Ralph Tench and Liz Yeomans.” - Iekje Smit, Programme Director: Master’s in International Communication, Hanze University of Applied Sciences, Groningen, Netherlands

 

 

“The authors draw on a wealth of research and industry experience to provide a practically focused, theoretically based text that’s very accessible for undergraduate and master’s students. Students like the book's readability; I like it for its style and comprehensiveness.”

Christine Daymon PhD, Associate Professor in Communication Management, Murdoch University, Australia

 

“This third edition of Exploring Public Relations includes new material and chapters that reinforce its international appeal. It also includes contributions from international academics and specialists that make an already fine textbook easier to adopt outside the UK. It is refreshingly open minded, not shying away from controversies in or outside the field. As such, it has established itself as the preferred public relations and communications textbook if none exist in your own language.” - Øyvind Ihlen, Professor, dr. art, University of Oslo, Norway

 

“As a practitioner I have found this book, in its accessible format and with its plain language, a frequent source of inspiration and challenge. The smart use of case studies and clear explanations of core communications theory will often help unlock day-to-day working problems. It's an essential addition to the office bookshelf.” - Liam Fitzpatrick, Chief Executive, Agenda Strategies

About this edition

• Publisher: Pearson
• Publication date: 2013
• ISBN 10: 0273757776
• ISBN 13: 9780273757771
• Binding: Paperback
• Edition number: 3
• Number of pages: 600