Synopsis
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.
The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.
The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.
"synopsis" may belong to another edition of this title.
From the Back Cover
‘The main part of intellectual education is not the
acquisition of facts but learning how to make facts live.’
Oliver Wendell Holmes
Become a specialist in shopper marketing
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.
The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.
The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.
Become an informed manufacturer
Retailers know a lot more about their branches and their shopping environments than do manufacturers, but it is important that manufacturers also take time to understand the environment in which most of their goods are sold. This book will help do just that.
A manufacturer is not entitled to tell a shopkeeper what to do – it is the other way around – but a real ‘trader’ is always interested in improving his or her business and listening to good advice. Retailers and suppliers are in the same boat – it’s just hard to see that sometimes.
Improve your results – move product
Fundamentals of Retailing and Shopper Marketing will help you become a specialist in shopper marketing. The book is an excellent guide to improved results through higher sales and brand loyalty.
"About this title" may belong to another edition of this title.
Search results for Fundamentals of Retailing and Shopper Marketing
Stock Image
Fundamentals of Retailing and Shopper Marketing
Published by
Pearson Education, Limited, 2012
ISBN 10: 0273757393
ISBN 13: 9780273757399
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP102388624
Buy Used
£ 16.55
£ 5 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Fundamentals of Retailing and Shopper Marketing
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-069-00702
Buy Used
£ 12.08
£ 10.64 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Fundamentals of Retailing and Shopper Marketing (Paperback)
Published by
Pearson Education Limited, Harlow, 2012
ISBN 10: 0273757393
ISBN 13: 9780273757399
New
Paperback
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780273757399
Seller Image
Hillesland, J: Fundamentals of Retailing and Shopper Marketi
Published by
Pearson, Pearson Sep 2024, 2024
ISBN 10: 0273757393
ISBN 13: 9780273757399
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment. Seller Inventory # 9780273757399
Seller Image
Hillesland, J: Fundamentals of Retailing and Shopper Marketi
Published by
Pearson Education Limited, 2012
ISBN 10: 0273757393
ISBN 13: 9780273757399
New
Kartoniert / Broschiert
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnFundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. rnrnThe book focuses on the sharp end of the re. Seller Inventory # 594491325
Buy New
£ 67.40
£ 41.73 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: Over 20 available
Seller Image
Fundamentals of Retailing and Shopper Marketing
Print on DemandSeller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Fundamentals of Retailing and Shopper Marketing | Jan Hillesland (u. a.) | Taschenbuch | 360 S. | Englisch | 2024 | Pearson | EAN 9780273757399 | Verantwortliche Person für die EU: Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, 81541 München, buchhandel[at]pearson[dot]com | Anbieter: preigu Print on Demand. Seller Inventory # 134648614
Stock Image
Fundamentals of Retailing and Shopper Marketing (Paperback)
Published by
Pearson Education Limited, Harlow, 2012
ISBN 10: 0273757393
ISBN 13: 9780273757399
New
Paperback
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780273757399
Buy New
£ 103.83
£ 27.61 shipping
Ships from Australia to U.S.A.
Ships from Australia to U.S.A.
Quantity: 1 available
Stock Image
Fundamentals of Retailing and Shopper Marketing
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 340 pages. 10.00x7.50x0.50 inches. In Stock. Seller Inventory # zk0273757393
Buy New
£ 120.45
£ 12.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Fundamentals of Retailing and Shopper Marketing
Published by
FT Publishing International, Pearson Sep 2024, 2024
ISBN 10: 0273757393
ISBN 13: 9780273757399
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.Pearson, St.-Martin-Straße 82, 81541 München 360 pp. Englisch. Seller Inventory # 9780273757399
Seller Image
Fundamentals of Retailing and Shopper Marketing
Published by
Pearson Education Limited, 2012
ISBN 10: 0273757393
ISBN 13: 9780273757399
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment. Seller Inventory # 9780273757399