Fundamentals of Strategy - Softcover

Johnson, Gerry; Whittington, Richard; Scholes, Kevan

Softcover

ISBN 10: 0273757253 ISBN 13: 9780273757252

Publisher: Financial Times/ Prentice Hall, 2011

Synopsis

Fundamentals of Strategyis a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.  The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.

Note:This ISBN does not come with mystrategylab access.To order the pack with access to MyStrategyLab the customer needs to order 9780273757337.

About this title

From the Back Cover

Over 900,000 students worldwide have used the market-leading text Exploring Strategy through their academic and professional careers.

The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Strategy and is particularly aimed at those studying strategy on short courses.

Fundamentals of Strategy

• Delivers the essential concepts and techniques of strategy in 10 chapters.
• Excites your interest with intriguing strategy stories of a wide range of international organisations.
• Includes key contemporary strategic issues such as internationalisation, corporate governance, social responsibility, and mergers and acquisitions.

Succeed in your studies, enhance your understanding and improve your grade.

Visit the companion website at www.pearsoned.co.uk/fos to discover valuable online learning resources including self-assessment questions, audio guides, weblinks, an online glossary and revision 'flashcards'.

This book is also available with MyStrategyLab. Enhance your learning through specially developed online resources that will give you an extra edge in your coursework. MyStrategyLab has been developed to help you make the most of your studies in strategic management and get a better grade.

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Get hands-on experience of strategy analysis and decision making with The Strategy Experience simulation.

Learn strategy your way with more self-assessment questions to identify your strengths, with feedback and a recommended study plan to help you focus on where to improve.

Revise for your exams using additional audio downloads, electronic flashcards and multi-lingual glossaries of key terms and definitions.

Put a spotlight on strategy in the real world by watching video clips of managers talking about real strategic issues in their own organisations.

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Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2011
• Language: English
• ISBN 10: 0273757253
• ISBN 13: 9780273757252
• Binding: Paperback
• Edition number: 2
• Number of pages: 304