Synopsis
For introductory courses in advertising.
An accessible, well-written, and student-friendly approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"synopsis" may belong to another edition of this title.
Search results for Advertising Principles & Practices: Global Edition
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Advertising Principles and Practices : Global Edition
Published by
Pearson Education, Limited, 2011
ISBN 10: 0273752928
ISBN 13: 9780273752929
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Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 13329892-6
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Stock Image
Advertising Principles and Practices : Global Edition
Published by
Pearson Education, Limited, 2011
ISBN 10: 0273752928
ISBN 13: 9780273752929
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP89851153
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Advertising Principles & Practices: Global Edition
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273752929. Seller Inventory # 9853759
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Advertising Principles & Practices
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Paperback. Condition: Like New. Like New. book. Seller Inventory # ERICA82002737529284
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