Items related to Advertising Principles & Practices: Global Edition
Synopsis
For introductory courses in advertising.
An accessible, well-written, and student-friendly approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"synopsis" may belong to another edition of this title.
- PublisherPearson Education
- Publication date2011
- ISBN 10 0273752928
- ISBN 13 9780273752929
- BindingPaperback
- LanguageEnglish
- Number of pages688
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Advertising Principles & Practices: Global Edition
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273752929. Seller Inventory # 9853759
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Advertising Principles & Practices: Global Edition
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs7122484864
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Advertising Principles & Practices
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Paperback. Condition: Like New. Like New. book. Seller Inventory # ERICA82002737529284
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