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Fundamentals of Strategy with MyStrategyLab - Softcover

 
9780273736752: Fundamentals of Strategy with MyStrategyLab

Synopsis

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.  

The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

"synopsis" may belong to another edition of this title.

About the Author

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

From the Back Cover

Over 800,000 students worldwide have used the market-leading text Exploring Corporate Strategy through their academic and professional careers.

The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Corporate Strategy and is particularly aimed at those studying strategy on short courses.

The Fundamentals of Strategy

  • Delivers the essential concepts and techniques of strategy in 10 chapters.
  • Excites your interest with intriguing strategy stories of organisations such as eBay, Virgin and (PRODUCT) RED/Gap.
  • Includes key contemporary strategic issues such as internationalisation, corporate governance and social responsibility.

Succeed in your studies, enhance your understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to www.pearsoned.co.uk/fos and

  • Reinforce key concepts using audio downloads, animated models and quick tests.
  • Track your progress with self-assessment questions and a personal gradebook.
  • Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy.

"About this title" may belong to another edition of this title.

  • PublisherFinancial Times/ Prentice Hall
  • Publication date2009
  • ISBN 10 0273736752
  • ISBN 13 9780273736752
  • BindingPaperback
  • LanguageEnglish
  • Edition number1

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9780273713104: Fundamentals of Strategy

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ISBN 10:  0273713108 ISBN 13:  9780273713104
Publisher: Financial Times/ Prentice Hall, 2008
Softcover

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Scholes, Kevan, Whittington, Richard, Johnson, Gerry
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ISBN 10: 0273736752 ISBN 13: 9780273736752
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Gerry Johnson, Kevan Scholes et Richard Whittington
Published by Financial Times/ Prentice Hall, 2009
ISBN 10: 0273736752 ISBN 13: 9780273736752
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Softcover. Condition: Très bon. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-862-077

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Published by Financial Times/ Prentice Hall, 2009
ISBN 10: 0273736752 ISBN 13: 9780273736752
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Published by Financial Times/ Prentice Hall, 2009
ISBN 10: 0273736752 ISBN 13: 9780273736752
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Softcover. Condition: Très bon. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-862-078

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