Enterprise and Small Business: Principles, Practice and Policy - Softcover

Carter, Sara; Jones-Evans, Dylan

Softcover

ISBN 10: 0273726102 ISBN 13: 9780273726104

Publisher: Pearson, 2012

Synopsis

Do you want to be at the cutting edge of this dynamic and exciting subject?  This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'.

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition – while building on the foundations of the first and second – has been extensively revised and updated.

 

About this title

About the Author

Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School UK and Visiting Professor at Nordland Research Institute, Norway.

Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.

From the Back Cover

Do you want to be at the cutting edge of this dynamic and exciting subject?  This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs.

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition – while building on the foundations of the first and second – has been extensively revised and updated.

Key features:

·               Twenty-three chapters covering the most essential and contemporary topics taught on small business and enterprise courses

·               Contributions from leading international academics, each a subject specialist in the field

·               Strong theoretical and research pedigree ensures high degree of academic credibility

·               Encourages critical thinking through challenging discussion questions

·               Presents students with a guide to further study in entrepreneurship, and includes links to relevant websites

Enterprise and Small Business is ideal for students taking courses in entrepreneurship and small business management at undergraduate and postgraduate level.

Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School, UK, and Visiting Professor at the Nordland Research Institute, Norway.

Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.

 

Edition details

• Publisher: Pearson
• Publication date: 2012
• Language: English
• ISBN 10: 0273726102
• ISBN 13: 9780273726104
• Binding: Paperback
• Edition number: 3
• Number of pages: 568