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Research Methods in Business Studies - Softcover

 
9780273712046: Research Methods in Business Studies

Synopsis

The book is written for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project.

"synopsis" may belong to another edition of this title.

About the Author

Dr. Pervez Ghauriis Professor of International Business at Kings College London.

Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..

From the Back Cover

This clear and concise guide is ideal for business students taking a course in research methods, or undertaking a dissertation or report on a work placement project. Research Methods in Business Studies shows you how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

Key features to help you succeed with your project include the following:

  • Guidelines on how to formulate a research problem – preparing you to understand the question and objectives before starting out
  • Explanations of the importance of different methods – equipping you with a systematic approach to the process
  • Evaluations of different qualitative and quantitative methods – enabling you to choose the most appropriate method for your project
  • Discussion of research theories and their practical application – aiding your understanding of theory in a real-life practical context
  • Advice on how to structure clear, concise and relevant reports

In addition to fresh examples, more on advanced quantitative techniques and research theory, this fully updated 4th edition now includes:

  • A completely new chapter on cross-cultural research
  • Expanded sections on ethical issues
  • Greater focus on the application of qualitative software

About the authors

Dr Pervez Ghauri is Professor of International Business at King’s College London, London, UK.

Dr Kjell Grønhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

"About this title" may belong to another edition of this title.

  • PublisherFinancial Times/ Prentice Hall
  • Publication date2010
  • ISBN 10 0273712047
  • ISBN 13 9780273712046
  • BindingPaperback
  • LanguageEnglish
  • Edition number4
  • Number of pages288

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ISBN 10: 0273712047 ISBN 13: 9780273712046
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Paperback. Condition: Very Good. The book is written for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004131738

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