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Synopsis
The book is written for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project.
"synopsis" may belong to another edition of this title.
About the Author
Dr. Pervez Ghauriis Professor of International Business at Kings College London.
Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..
From the Back Cover
This clear and concise guide is ideal for business students taking a course in research methods, or undertaking a dissertation or report on a work placement project. Research Methods in Business Studies shows you how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
Key features to help you succeed with your project include the following:
- Guidelines on how to formulate a research problem – preparing you to understand the question and objectives before starting out
- Explanations of the importance of different methods – equipping you with a systematic approach to the process
- Evaluations of different qualitative and quantitative methods – enabling you to choose the most appropriate method for your project
- Discussion of research theories and their practical application – aiding your understanding of theory in a real-life practical context
- Advice on how to structure clear, concise and relevant reports
In addition to fresh examples, more on advanced quantitative techniques and research theory, this fully updated 4th edition now includes:
- A completely new chapter on cross-cultural research
- Expanded sections on ethical issues
- Greater focus on the application of qualitative software
About the authors
Dr Pervez Ghauri is Professor of International Business at King’s College London, London, UK.
Dr Kjell Grønhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.
"About this title" may belong to another edition of this title.
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Research Methods in Business Studies (4th Edition)
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Research Methods in Business Studies
Published by
Pearson Education Limited, 2010
ISBN 10: 0273712047
ISBN 13: 9780273712046
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condition: Good. The book is written for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Seller Inventory # 00055316690
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Research Methods in Business Studies
Published by
Pearson Education Limited, 2010
ISBN 10: 0273712047
ISBN 13: 9780273712046
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Paperback. Condition: Good. The book is written for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Seller Inventory # CIN0273712047G
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Ghauri: Research Methods in Busi_p4
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Research Methods in Business Studies (4th Edition)
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Research Methods in Business Studies (4th Edition)
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Research Methods in Business Studies
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ISBN 13: 9780273712046
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Research Methods in Business Studies (4th Edition)
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Research Methods in Business Studies
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Research Methods in Business Studies
Published by
Pearson Education, Limited, 2010
ISBN 10: 0273712047
ISBN 13: 9780273712046
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Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP97878441
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