Profit or Growth?: Why you don't have to choose - Softcover

Chakravarthy, Bala; Lorange, Peter

Softcover

ISBN 10: 0273711725 ISBN 13: 9780273711728

Publisher: Wharton School Publishing, 2007

Synopsis

Despite the importance of achieving sustainable profitable growth, evidence reveals that very few companies actually manage to show either of these, let alone both.

In fact there is often tension between revenue growth and increased profitability, as well as between short term gains and sustainable long-term performance. Executives who can become skilled at balancing these conflicting goals will reap the rewards and this book shows you how to become one of them.

Drawing on extensive research carried out with more than 5000 of the world's largest companies, including Nestle, Nokia and Shell, authors Chakravarthy and Lorange show you that to bring about genuinely sustainable profitable growth, business leaders must continually transform and renew their organisations. 

The book explores the four strategies to use to achieve growth through renewal: protecting and extending your core business, exploring new opportunities and capabilities, building, and leveraging. The authors explain each strategy, and the behaviours and techniques needed to apply it, using examples from international firms like Ericsson, Wal-mart and Hewlett Packard.

Read this book, and you will find out that the role of executives at every level is essential in delivering the transformations required to produce profitable growth. You will then learn how to adapt your own behaviour in both strategic planning and in management to deliver sustainable profitable growth for your company.

About this title

About the Author

Dr. Bala Chakravarthy

Professor of Strategy and International Management, IMD, International Institute of Management Development, Lausanne, Switzerland. Holder of the Shell Chair in Sustainable Business Growth.Doctorate from the Harvard Business School.

Broad research and consulting experience in strategic management, with particular emphasis on strategy process, corporate entrepreneurship, and managing organic growth.

Dr. Peter Lorange

President of IMD, International Institute of Management Development, Lausanne, Switzerland, and Nestlé Professor of International Business.Doctorate from the Harvard Business School.

A research record, which includes pioneering work on strategic processes, joint ventures, and international strategy.

From the Back Cover

Profit or Growth?
Why you don't have to choose

You can have profit or you can have growth. Which do you want? This is a familiar dilemma for many executives. Yet you don’t have to choose, you can have both. And this book shows you how.

‘I am recommending [this book] to my key managers and business friends – essential reading!

Peter Brabeck-Letmathe, Chairman & CEO, Nestlé

‘Sustaining both profit and growth requires the continuous reinvention of the enterprise. Bala and Peter have brilliantly captured the essence of this process, moving us beyond the myths to practicalities.’

Brad Anderson, Vice Chairman and CEO, Best Buy

‘Bala Chakravarthy and Peter Lorange bring useful new insight into the leadership strengths required in continuously renewing companies.’

Matti Alahuhta, CEO, Kone

‘… penetrating insights and persuasive real-life examples on how a company can address the dilemma [of simultaneously pursuing growth and profitability] through continuous renewal and internal entrepreneurship.’

Nick Shreiber, Former President & CEO, Tetra Pak Group

'To create economic value all enterprises have to achieve sustainable and profitable growth. Chakravarthy and Lorange explore this crucially important and equally exciting challenge.'

Dr Daniel Vasella, Chairman and Chief Executive Officer, Novartis

 

Edition details

• Publisher: Wharton School Publishing
• Publication date: 2007
• ISBN 10: 0273711725
• ISBN 13: 9780273711728
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 192