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Synopsis
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning
Published by
Pearson Education, Limited, 2007
ISBN 10: 0273706977
ISBN 13: 9780273706977
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Condition: Very Good. 4 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9564734-6
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Marketing Strategy and Competitive Positioning
Published by
Pearson Education, Limited, 2007
ISBN 10: 0273706977
ISBN 13: 9780273706977
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 4 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 7644247-20
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Marketing Strategy and Competitive Positioning (4th Edition)
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Marketing Strategy and Competi
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Marketing Strategy and Competi
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Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning
Published by
Pearson Education, Limited, 2007
ISBN 10: 0273706977
ISBN 13: 9780273706977
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Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 4 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP64461343
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Marketing Strategy and Competitive Positioning
Published by
Financial Times/ Prentice Hall, 2008
ISBN 10: 0273706977
ISBN 13: 9780273706977
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Seller: Kennys Bookstore, Olney, MD, U.S.A.
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Condition: Very Good. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good. 2007. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # KCW0016777
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Marketing Strategy and Competitive Positioning
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706977
ISBN 13: 9780273706977
Used
Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: Very Good. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good. 2007. Paperback. . . . . Seller Inventory # KCW0016777