Items related to Global Marketing: A Decision-Oriented Approach
Synopsis
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing.
- Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.
- All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
"synopsis" may belong to another edition of this title.
Product Description
book about global marketing
Review
Students and teachers will welcome this addition to the literature. It is an ideal text for undergraduates, being both rigorous and practical.Philip Kotler, J.L. Kellogg Graduate School of Management, Northwestern University, USA. This book provides a truly comprehensive and well-organised approach to global marketing. Its logical decision sequence provides an invaluable aid to both students and practitioners. This book will become a must. Peter Lorange, President of IMD (International Institute for Management Development), Lausanne, Switzerland. Hollensen's approach and presentation appears fresh, clear and appealing to the target audience.I.C.M. van Kooten, Vrije University, Amsterdam, The Netherlands.
"About this title" may belong to another edition of this title.
- PublisherFinancial Times/ Prentice Hall
- Publication date2007
- ISBN 10 0273706780
- ISBN 13 9780273706786
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages752
Buy New
View this item
£ 29.19
£ 6.74 shipping from U.S.A. to United Kingdom
Destination, rates & speedsOther Popular Editions of the Same Title
Search results for Global Marketing: A Decision-Oriented Approach
Stock Image
Global Marketing : A Decision-Oriented Approach
Published by
Pearson Education, Limited, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4819080-6
Quantity: 4 available
Stock Image
Global Marketing : A Decision-Oriented Approach
Published by
Pearson Education, Limited, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 4th Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP92798896
Quantity: 1 available
Stock Image
Global Marketing : A Decision-Oriented Approach
Published by
Pearson Education, Limited, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 4th Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 11202168-6
Quantity: 1 available
Stock Image
Global Marketing: A Decision-Oriented Approach
Published by
Financial Times/ Prentice Hall 26/04/2007, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273706786
Quantity: 2 available
Stock Image
Global Marketing: A Decision-Oriented Approach
Published by
Financial Times/ Prentice Hall 26/04/2007, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273706786
Quantity: 2 available
Stock Image
Global Marketing: A Decision-Oriented Approach
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273706786. Seller Inventory # 9136426
Quantity: 1 available
Stock Image
Global Marketing: A Decision-Oriented Approach
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780273706786. Seller Inventory # 9136424
Quantity: 1 available
Stock Image
Global Marketing: A Decision-Oriented Approach
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273706786. Seller Inventory # 9136425
Quantity: 1 available
Stock Image
Global Marketing: A Decision-Oriented Approach
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273706786. Seller Inventory # 9136423
Quantity: 1 available
Stock Image
Global Marketing : A decision-oriented approach
Published by
Financial Times Prent.Int, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. 4. Auflage. | Seiten: 752 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 3510450/2
Quantity: 1 available