How to Fund Your Business: The essential guide to raising finance to start and grow your business - Softcover

Parks, Steve

9780273706243: How to Fund Your Business: The essential guide to raising finance to start and grow your business

Softcover

ISBN 10: 0273706241 ISBN 13: 9780273706243

Publisher: Prentice Hall, 2006

For most people thinking of starting up in business, the biggest obstacle is how to raise the funds to get the business off the ground. This is the book to take the pain out of financing your start up – it explains all the possible sources of funding, and their pros and cons, before helping you work out how much you actually need, then what to say and do to land that investment.

This is the book that provides the facts, the figures and the reassurances you need to make the right decisions for you and your business. It covers everything from finding investors, persuading them to back you, the principles of giving away equity and bootstrap start ups at very low cost – and everything in between.

For each possible source of funding, from re-mortgaging and loans, business angels and venture capitalists, to some of the lesser known (and not advised) techniques like the “5 card trick”, we’ll walk through: what each is looking for; whether this is the right route for you; how best to find them and pitch to them successfully; how much they might be willing to lend; questions they will ask and questions you should ask.

How to Fund your Business takes the fear out of finance, and looks at what happens if it all goes wrong and you need to borrow more – plus where you stand financially if the worst happens and the business doesn’t work.

It’s also packed with advice to help you make sure this doesn’t happen, with vital sections on accurate budgeting and forecasting and managing cashflow so you don’t run out of money. Timelines show clearly at what point each type of investor will want their money back, and at what cost, to make sure you have no surprises along the way.

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Review:

5 star review - "could prove to be a bit of an eye-opener" - New Business

"an excellent resource ... Steve Parks writes in an easy style and turns complex issues into plain English... a must-read for all budding entrepreneurs" - Accounting Technician

From the Back Cover:

HOW TO FUND YOU BUSINESS

BACK JACKET

How do you raise the money you need to get your business off the ground, to help it fly even higher, or simply to keep it in the air?

This is the challenge that entrepreneurs and growing-business managers wrestle with all the time - and this book provides the answers.

Written by an entrepreneur for entrepreneurs, How to Fund Your Business explains:

How to get your business 'funding ready'
What investors and financiers want
How to present your business to potential funders
All the different types of funding that are available
The stages, small-print, ratings and contacts for many sources of funding
How to negotiate with funders - including Venture Capitalists
What to do once you've got the money

How to Fund Your Business distils all this real-world experience into an essential, easy-to-read guide to getting the money your business needs - whether it's �500 or �50,000,000.

Funding your business is too important to leave to the accountants, so this is not a book of boring, complicated jargon. This is the practical know-how you need to have to get the money to make things happen for your business.

‘I used the advice in an advance copy of this book to undertake a funding round. We successfully raised over �1m to grow our business. One international bank told us it was the best proposal they’d seen in four years. This book really works.’

David Fleming, Finance Director, Red 5 Retail Ltd

www.steveparks.co.uk

SYBWBW jacket

How to be an Entrepreneur jacket

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