Exploring Public Relations - Softcover

Tench, Ralph; Yeomans, Liz

Softcover

ISBN 10: 0273688898 ISBN 13: 9780273688891

Publisher: Financial Times/ Prentice Hall, 2006

Synopsis

This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers:

1)      The Context of PR

2)      The Concepts of PR

3)      PR Specialisms

4)      PR in the public and private sector

This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.

 

About this title

From the Back Cover

 'Finally - a student-centred textbook for public relations undergraduates! This book provides a lively and comprehensive discussion regarding fundamental concepts and specialist areas whilst applying an international perspective. Lecturers and students will find the learning features such as focused learning outcomes, activities and case studies particularly useful in examining public relations theory and practice.' Julia Jahansoozi, Principal Lecturer & Division Leader Course Leader: MSc International Applied Communication, Division of Applied Communication, Lancashire Business School

Exploring Public Relations is the definitive academic text on public relations. Guiding you through the subject, it builds your knowledge and understanding with a practical, no-nonsense approach. This text provides students with a comprehensive understanding of the subject.

'The authors of this book are well-known and established teachers in the UK and their pedagogical expertise is apparent in this undergraduate text. Key theories are usefully summarised by a variety of educators and practitioners providing multiple perspectives. The book includes many features to aid learning such as definition boxes, minicases and think abouts.' Jacquie L'Etang, Director M.Sc. in Public Relations, University of Stirling

 In this book you will learn about:  

• Public relations and its role with the organisation

• The PR campaign management process

• Specialist areas including management, financial PR, public affairs, crisis management, and more!

Geared towards both undergraduate and postgraduate students studying public relations, corporate and applied communications, key features include: 

• Think about boxes to encourage critical reflection

• In-depth international case studies to provide a global perspective

• Cutting edge PR theory applied to build a framework bringing the subject to life

‘Exploring Public Relations is an up-to-date and modern textbook

combining cutting-edge theory and classic thinking that will challenge

students, academics and practitioners alike. The authors are to be

congratulated on the breadth and depth of the perspectives provided

encompassing both the public and private sectors.’Paul B. Horsle, Horsle Communications and ex. Assistant Director of

Norwegian Central Information Service

Dr Ralph Tench is the subject leader for public relations at Leeds Metropolitan University. A member of the CIPR, he has presented his research around the world and taught public relations at several European universities.  Tench is widely published in books and academic journals ranging from management to education journals.

 Liz Yeomans is principal lecturer in public relations at Leeds Metropolitan University. Since joining the university Yeomans has helped establish a centre of excellence in public relations education and training. As well as contributing to the BA (Hons) Public Relations programme, Liz has developed and taught new courses for working professionals – including the nationally-recognised qualification the Chartered Institute of Public Relations Diploma.

 

 

 

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2006
• Language: English
• ISBN 10: 0273688898
• ISBN 13: 9780273688891
• Binding: Paperback
• Edition number: 1
• Number of pages: 672