Smart Retail: How to turn your store into a sales phenomenon - Softcover

Hammond, Richard

Softcover

ISBN 10: 0273675214 ISBN 13: 9780273675211

Publisher: Prentice Hall, 2003

Synopsis

Retail is amazing. It is immediate, exciting, risky, and downright tough. Running shops gets into the bloodstream. But at a time when retail takes credit for saving whole economies it is still possibly the least understood of all business practices. Smart Retail is your ticket to a better retail life.

'A really practical and helpful guide, essential reading for anyone involved in retailing'
Charles Dunstone, CEO, The Carphone Warehouse

'A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.'
Vittorio Radice, Executive Director, Marks & Spencer (former Chief Executive, Selfridges)

'This book is full of practical good things to make running stores that bit easier to get right.'
Julian Richer, Chairman and Founder, Richer Sounds

'This is how it's done.'
Umesh Vadodaria, General Manager, PC World

This book is the first 'how to' retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.

'A book about doing it.'
Allan Leighton, Chairman, Royal Mail (former CEO, ASDA).

'I thoroughly enjoyed every minute of it.'
Simon Stephens, District Manager, Sunglass Hut

'This is a great book which delivers sensible pragmatic advice applicable to all retail sectors at all levels'
James Heneage, Managing Director and Founder, Ottakars plc

'Very much to the point and a great practical guide to retailing'
John Thornton, Chairman, Thorntons plc

About this title

Review

"A really practical and helpful guide, essential reading for anyone involved in retailing." Charles Dunstone, CEO, The Carphone Warehouse

"This book is full of practical good things to make running stores that bit easier to get right." Julian Richer, Chairman and Founder, Richer Sounds

"A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail." Vittorio Radice, Executive Director, Marks and Spencer (former Chief Executive, Selfridges)

"A book about doing it." Allan Leighton, Chairman, Royal Mail (former CEO, ASDA).

"Very much to the point and a great practical guide to retailing." John Thornton, Chairman of Thorntons

®€˜I thoroughly enjoyed every minute of it.®€™
Simon Stephens, District Manager, Sunglass Hut

®€˜This is a great book which delivers sensible pragmatic advice applicable to all retail sectors at all levels®€™
James Heneage, Managing Director and Founder, Ottakars plc

From the Author

Thanks for considering Smart Retail. I wrote it for people in stores. People like me as it goes. Retail is bloody hard work. People outside of our industry often find that hard to believe. No matter how long you've been in the business; 10 minutes or 20 years; the pressure is always there. Everyday could be a disaster or a triumph. But when it goes well, ahhh man do we all love that feeling: a team pulling together, customers happy and spending, product shifting. Those days, that magic, that's what my book is for - to help us all to have more of the great ones!

Cheers,
Richard

Edition details

• Publisher: Prentice Hall
• Publication date: 2003
• ISBN 10: 0273675214
• ISBN 13: 9780273675211
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 176