Smart Retail: How to turn your store into a sales phenomenon - Softcover

Hammond, Richard

Softcover

ISBN 10: 0273675214 ISBN 13: 9780273675211

Publisher: Prentice Hall, 2003

Synopsis

Retail is amazing. It is immediate, exciting, risky, and downright tough. Running shops gets into the bloodstream. But at a time when retail takes credit for saving whole economies it is still possibly the least understood of all business practices. Smart Retail is your ticket to a better retail life.

'A really practical and helpful guide, essential reading for anyone involved in retailing'
Charles Dunstone, CEO, The Carphone Warehouse

'A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.'
Vittorio Radice, Executive Director, Marks & Spencer (former Chief Executive, Selfridges)

'This book is full of practical good things to make running stores that bit easier to get right.'
Julian Richer, Chairman and Founder, Richer Sounds

'This is how it's done.'
Umesh Vadodaria, General Manager, PC World

This book is the first 'how to' retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.

'A book about doing it.'
Allan Leighton, Chairman, Royal Mail (former CEO, ASDA).

'I thoroughly enjoyed every minute of it.'
Simon Stephens, District Manager, Sunglass Hut

'This is a great book which delivers sensible pragmatic advice applicable to all retail sectors at all levels'
James Heneage, Managing Director and Founder, Ottakars plc

'Very much to the point and a great practical guide to retailing'
John Thornton, Chairman, Thorntons plc

About this title

About the Author

Richard Hammond has lived and breathed retail at every level - as a wide-eyed kid, in executive positions within Head Office teams and latterly as a consultant, specialising in retail. In his consulting work, Richard has helped leading retail brands such as Whitbread, Pizza Hut, Barclays and KFC to engage and motivate their people.

From the Back Cover

"Retailing needs smart people and Richard Hammond is a smart guy who provides good advice on how to improve stores and build a better business"

Nick Bubb, Britain’s leading retailing analyst

From the Inside Flap

Discover the secrets of Retail and learn how to grow your sales - and your career. This is the book that reveals what the most successful retailers in the world already know.

Discover how to:
- Identify and apply performance improvement ideas
- Create a great store culture that boosts profit
- Motivate people to get out of bed and be fantastic for you
- Surprise and delight customers into parting with their money

Whether you are a team-member, store manager, franchisee or shop owner, you are one of 4.4 million UK retail professionals. With Smart Retail you ll be the one people notice.

Edition details

• Publisher: Prentice Hall
• Publication date: 2003
• Language: English
• ISBN 10: 0273675214
• ISBN 13: 9780273675211
• Binding: Paperback
• Edition number: 1
• Number of pages: 176