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Synopsis
We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works.
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About the Author
Merlin Stone is an Executive Consultant in Business Innovation Services for IBM. He is one of the UKs leading direct marketing academics & speakers, a respected consultant and the marketing manager of one of the UK's biggest users of direct marketing.
Alison Bond is a specialist direct and database marketing consultant. She previously worked as Market Information Manager with Air UK.
Elizabeth Blake is Senior Marketing Manager at BSkyB.
"About this title" may belong to another edition of this title.
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The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers
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Paperback. Condition: Very Good. The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273675204
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273675204
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The Definitive Guide to Direct and Interactive Marketing
Published by
Financial Times/ Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
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The Definitive Guide to Direct and Interactive Marketing
Published by
Financial Times/ Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs3097262695
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Definitive Guide to Direct and Interactive Marketing: How to Select, Reach an.
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Pearson Financial Times, 2003
ISBN 10: 0273675206
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Seller: unifachbuch e.K., Köln, NRW, Germany
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Taschenbuch. Condition: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works. 412 pp. Englisch. Seller Inventory # INF1000034943
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Definitive Guide to Direct and Interactive Marketing : How to Select, Reach and Retain the Right Customers
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Prentice Hall. FT (Financial Times), 2003
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Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers
Published by
Financial Times Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
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Condition: Wie neu - gebraucht. 1. Edition. Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 1, Wie neu - gebraucht, Broschiert Financial Times Prentice Hall 1. Edition, 2003 , Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers, Merlin Stone. Seller Inventory # BU360737
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DEFINITIVE GUIDE TO DIRECT AND INTERACTIVE MARKETI
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