Items related to Essentials of Marketing Communications
Synopsis
This is the second edition ofEssentials of Marketing Communications, a text designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Essentials of Marketing Communications is an ideal text for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice.
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From the Back Cover
Essentials of Marketing Communications is the second edition of Marketing Communications, a text designed to give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Essentials of Marketing Communications is an ideal text for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice.
Key features:
- Clear and accessible writing style
- Real-life, up-to-date case studies with case study questions
- End-of-chapter questions
- Annotated suggestions for further reading
Jim Blythe is a Reader in Marketing at the University of Glamorgan Business School and the author of numerous texts in Marketing. He also has wide experience in consultancy work.
"About this title" may belong to another edition of this title.
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Essentials of Marketing Communications
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Paperback. Condition: Very Good. Essentials of Marketing Communications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273658580
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Essentials of Marketing Communications
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Financial Times/ Prentice Hall, 2003
ISBN 10: 0273658581
ISBN 13: 9780273658580
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Essentials of Marketing Communications
Published by
Financial Times/ Prentice Hall, 2003
ISBN 10: 0273658581
ISBN 13: 9780273658580
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