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Synopsis
Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing is the ideal text to help you master marketing skills.
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About the Author
Liz Hill is Director for Arts Intelligence, Ltd.
From the Back Cover
Foundation Marketing, 3e
Foundation Marketing, 3e is an essential text for any one seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing, 3e is the ideal text to help you master marketing skills.
Designed for a wide range of students taking marketing and business modules, Foundation Marketing, 3e is also the recommended text for the Chartered Institute of Marketing's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing, 3e will provide you with a solid grounding in this essential business discipline.Terry O’Sullivan is Senior Examiner on the CIM Introduction to Marketing Certificate, and Lecturer in Marketing at the Open University Business School.
Liz Hill is Director for Arts Intelligence Ltd.
"About this title" may belong to another edition of this title.
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Foundation Marketing (Modular Texts In Business & Economics)
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Foundation Marketing (Modular Texts In Business & Economics)
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ISBN 10: 0273655329
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Foundation Marketing
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Foundation Marketing
Published by
Pearson Education, Limited, 2003
ISBN 10: 0273655329
ISBN 13: 9780273655329
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Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 54748979-20
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Foundation Marketing
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ISBN 10: 0273655329
ISBN 13: 9780273655329
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Softcover. Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -The Chartered Institute of Marketing foundation certificate in marketing, core text; foundation courses; 1st year undergraduate programmes; BTEC HND/C.The chartered Institute of Marketing and Cambridge International Examinations have adopted this book as the key text for the new Foundation Certificate in Marketing. In this edition there is greater attention given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized. 465 pp. Englisch. Seller Inventory # INF1000031462